Yankee Cdle (NYSE:YCC)
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From Sep 2019 to Sep 2024
Yankee Candle (NYSE:YCC) invites you to celebrate the
sights and scents of your local farmer's market at home everyday with
its fresh new candle line, Farmer's Market(TM).
Inspired by the seasons' changing harvests, including fresh
mandarin oranges, juicy cranberries, ripe apples and richly textured
pumpkins, Farmer's Market captures Yankee's authentic Housewarmer(R)
fragrances in a new true-to-life "visual" form. Jar candles appear to
be filled to the brim with succulent, fresh-picked fruits, vegetables
and other natural foods that celebrate not only the scents of the
season, but now also the rich and colorful sights of the season.
"Farmer's Market gives us a great opportunity to bring a new
visual appeal to our best-selling Housewarmer candle fragrances while
maintaining the high quality our customers have come to expect from
Yankee Candle," said Rick Ruffolo, Senior Vice President, Brand,
Marketing and Innovation. "Yankee Candle's fragrances are known
worldwide for being true-to-life and, with this innovative new candle
line, we have added yet another dimension to our customers' sensory
experience."
Utilizing a proprietary combination of paraffin and clear wax
technologies, Yankee Candle Farmer's Market(TM) candles are designed
to glow when lit. Specifically developed to provide both a fragrant
and clean burning experience, the center of the candle releases the
famous Yankee(R) fragrance while the outer layer - brimming with
treasures from the season's harvest - remains intact, so your jam jar
is always full!
Debuting in fragrances including Berry Crumble, Mandarin Cranberry
and Cinnamon Apple Berry, Farmer's Market candles will feature an
ever-changing variety throughout the year (ideal for year 'round
gift-giving), bringing home the season's best scents, picked fresh
just for you.
The Farmer's Market Candle Line
-- Clear Wax Jam Jar Candles: 9 oz., $14.99; 16 oz., $21.99
-- Swirl(R) Candle: Two of your favorite Farmer's Market
fragrances swirled together! - 11oz., $17.99
-- Samplers(R) Votive Candles: A 4-pack of votive candles topped
with treasures inspired by the season's harvest. - $9.99
-- Tarts(R) Wax Potpourri: A 3-pack of Tarts wax potpourri in
bakery fresh shapes filled with the season's treasures. (For
use in wax potpourri burners only.) - $7.99
About Yankee Candle
The Yankee Candle Company, Inc., is the leading designer,
manufacturer, wholesaler and retailer of premium scented candles,
based on sales, in the giftware industry. Yankee has a 36-year history
of offering distinctive products and marketing them as affordable
luxuries and consumable gifts. The Company sells its products through
a North American wholesale customer network of approximately 17,000
store locations, a growing base of Company owned and operated retail
stores (387 located in 42 states as of June 12, 2006), direct mail
catalogs, its Internet Web site (www.yankeecandle.com), international
distributors and to a European wholesale customer network of
approximately 2,300 store locations (through its distribution center
located in Bristol, England).