Recording Superstars to Remake Iconic Doublemint(R), Juicy Fruit(R) and Big Red(R) Gum JinglesChris Brown, Julianne Hough and Ne

  
    
  
  
    
      The Wm. Wrigley Jr. Company (NYSE:WWY), the world’s 
      No. 1 maker of chewing gum, today announced it will partner with pop 
      sensation Chris Brown, rising country star and reality dance show 
      champion Julianne Hough and hip-hop artist Ne-Yo to re-record three of 
      the Wrigley’s Brands well-known jingles: the 
      unforgettable Doublemint “Double Your Pleasure” 
      (1960); the famous Juicy Fruit “Taste is 
      Gonna Move Ya” (1983); and the Big Red “Kiss 
      a Little Longer” (1979), respectively.
    
    
      “We are thrilled to be rolling out these 
      musical makeovers for some of America’s 
      favorite chewing gums,” said Paul Chibe, 
      Wrigley’s Vice President of North American 
      Gum Marketing. “Chris, Julianne and Ne-Yo are 
      three diverse, multi-talented performers who were able to bring their 
      individuals styles and interpretations to the re-released Doublemint, 
      Juicy Fruit and Big Red jingles.”
    
    
      To celebrate the relationship, Doublemint gum hosted an invite-only 
      concert for 1,000 guests at Times Square’s 
      Nokia Theater where Brown performed selections from his latest album Exclusive: 
      The Forever Edition along with his first live rendition of the 
      remade jingle. Wrigley’s offered fans the 
      opportunity to attend the exclusive concert via radio giveaways with New 
      York’s Hot 97, Power 105 and Z100. In 
      addition, consumers were also invited to line-up at three pre-determined 
      New York landmarks as well as outside the Nokia Theater to gain entrance 
      into the exclusive event on a first-come, first-serve basis.
    
    
      The updated jingles are part of Wrigley’s new 
      television and radio advertising campaign that launches in August and 
      follow the spring introduction of the new Slim Pack™ 
      envelope across all the Wrigley’s™ 
      Brands– Big Red, Doublemint, Juicy Fruit, 
      Winterfresh® and 
      Wrigley’s Spearmint®. 
      The summer release of Brown’s smash hit, Forever, 
      which featured the unmistakable Doublemint gum jingle lyrics, kicked-off 
      the creative partnership between Brown and Doublemint gum. Wrigley 
      consulted with Translation Advertising (NY) to conceptualize and 
      identify the artists behind the jingle remakes.
    
    
      About Wrigley
    
    
      The Wm. Wrigley Jr. Company is a recognized leader in confections with a 
      wide range of product offerings including gum, mints, hard and chewy 
      candies, lollipops, and chocolate. The Company has global sales of $5.4 
      billion and distributes its world-famous brands in more than 180 
      countries. Three of these brands – Wrigley's 
      Spearmint®, Juicy 
      Fruit®, and Altoids® 
      – have heritages stretching back more than a 
      century. Other well-loved brands include Doublemint®, 
      Life Savers®, Big Red®, 
      Boomer®, Pim Pom®, 
      Winterfresh®, Extra®, 
      Freedent®, Hubba 
      Bubba®, Orbit®, 
      Excel®, Creme Savers®, 
      Eclipse®, Airwaves®, 
      Solano®, Sugus®, 
      P.K.®, Cool Air® 
      and 5™.