Univision (NYSE:UVN)
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(NYSE:UVN) – With one day to go
in this all important February sweep period, Univision outdelivered ABC,
CBS, NBC or FOX on 11 out of 27 nights, or 41% of the sweep period,
among Adults 18-34.
According to the Nielsen Television Index (NTI), Univision has also once
again ranked as the 5th broadcast network in
Primetime among all key demos including Total Persons 2+, Adults 18-34
and 18-49, and Teens 12-17, that’s for all
viewers, not just Hispanics -- beating the other broadcast and cable
networks to get there.
Univision’s powerhouse Primetime lineup of
blockbuster novelas, evening talk, investigative newsmagazine, sports
and musical specials was instrumental in cementing its position amongst
the Big 5 broadcast networks. The extraordinary popularity of its 8pm
novela “La Fea Más
Bella” (The Prettiest Ugly Girl) established
Univision as the country’s #3 network among
All Adults 18-34 Monday through Friday in its time period and
outdelivered such popular programs as NBC’s “Law
& Order,” “Las
Vegas,” and “Friday
Night Lights,” CBS’s
“Cold Case,” “NCIS,”
and “The Unit;”
and ABC’s “Boston
Legal” and “America’s
Funniest Home Videos,” among others.
Also during this competitive sweep, Univision’s
broadcast of the 19th Annual “Premio
Lo Nuestro” Latin Music Awards reached 11.4
million total viewers, and was the most-watched edition of the popular
broadcast ever among Total Persons 2+, Households, and Teens 12-17.
Another ratings highlight for the period was the telecast of the U.S.A.
vs. Mexico soccer match on February 7, which reached a total of 9.7
million viewers and was the #2 most-watched Spanish-language sportscast
in history. The highly-anticipated match-up beat every Super Bowl game
among Hispanic Adults 18-49, Men 18-49, and Total Persons 2+.
“Once again, Univision has shown its ability
to attract an audience of the size and scale of the Big 4 networks,”
said Alina Falcón, Executive Vice President
and Operating Manager of the Univision Network, “and
provides advertisers an unparalleled vehicle for reaching this country’s
most dynamic and fastest growing consumer segment.”
Additionally, Univision delivered more than four times the Primetime
audience of Spanish-language competitor Telemundo.
Locally, Univision stations enjoyed equally impressive February sweep
results.
In Los Angeles, Univision’s KMEX was #1 in
the market, beating all other stations among Adults 18-34 and Adults
18-49, in Primetime, Daytime, Early and Late News, and Total Day.
In Dallas, Univision’s KUVN was #1 in the
market, beating all other stations among Adults 18-34 during
Primetime, Daytime (tie), Early and
Late News, and Total Day.
In San Francisco, Univision KDTV was also #1 for Adults 18-34 in
Daytime, Early and Late News, and Total Day, and #1 for Adults 18-49
in Early News.
In Chicago, Univision’s WGBO was #1 for
Adults 18-34 in Early News.
In New York, Univision WXTV was #1 for Adults 18-34 in Early News
(tie).
Source: NTI (2/01/07-2/27/07), NSI (2/1/07-2/27/07)
Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision Network,
the most-watched Spanish-language broadcast television network in the
U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a
general-interest Spanish-language broadcast television network, which
was launched in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavisión, the country’s
leading Spanish-language cable network; Univision Television Group,
which owns and operates 62 television stations in major U.S. Hispanic
markets and Puerto Rico; Univision Radio, the leading Spanish-language
radio group which owns and/or operates 69 radio stations in 16 of the
top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision
Music Group, which includes Univision Records, Fonovisa Records, La
Calle Records and Mexico-based Disa Records as well as Fonomusic and
America Musical Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.S. located at www.univision.com.
Univision Communications also has a 50% interest in TuTv, a joint
venture formed to broadcast Televisa’s pay
television channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language media
company. Univision Communications is headquartered in Los Angeles with
television network operations in Miami and television and radio stations
and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.