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UVN Univision Communications

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Share Name Share Symbol Market Type
Univision Communications NYSE:UVN NYSE Ordinary Share
  Price Change % Change Share Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 0.00 -

Galavision Delivers Best Sweep Period in Its History in Total Day and Primetime among Key Demos

01/03/2007 5:08pm

Business Wire


Univision (NYSE:UVN)
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(NYSE:UVN) — With one day to go, Galavisión, the nation’s #1 Spanish-language cable network, delivered its strongest sweep performance ever in the network’s history in Total Day and Primetime among Hispanic Adults 18-34 and 18-49 during the 2007 February period. Galavisión has long been well established as the most widely distributed and nation’s leading Spanish-language cable network, and it continues to enjoy impressive growth. During the 2007 February sweep period, Galavisión achieved significant audience growth from last year among all major demos in all key dayparts. Notably, the audience for Hispanic Adults 18-49 grew +23% in Total Day and +28% in Primetime. “We are thrilled with this record-breaking performance in our network’s history,” said Joanne Lynch, Galavisión’s Senior Vice President and General Manager. “The 2007 Nations Cup was an integral part of this outstanding growth in audience levels and our ability to deliver broadcast-like numbers. This achievement demonstrates our commitment and promise to deliver the news, sports and entertainment that matter most to our loyal viewers.” Galavisión brought soccer fans exclusive coverage of the UNCAF Nations Cup 2007 soccer tournament. Airing in February, the tournament was the Network’s 2nd highest rated soccer event ever achieving astonishing triple-digit increases from the most recent 2005 tournament among Hispanic Men 18–49 (+142%) and 18-34 (+116%), and Hispanic Adults 18-49 (+150%) and 18-34 (+155%). This year’s UNCAF Nations Cup easily delivered more than double the audience of Spanish-language broadcast network Telemundo’s soccer events - “Fútbol Telemundo” and “Sábado de Fútbol.” Additionally, Galavisión toppled all eight soccer events airing on FOX Sports en Español in February, including their best-rated Interliga event. The February 3, 2007 launch of “Decorando Contigo” (Decorating With You), the network’s first home decorating program, contributed to Galavisión’s extraordinary success this sweep period. Viewership among Hispanic Adults 18-49 increased in the time period by +138%. Peruvian television personality Domenica Brazzi hosts and is joined by Florida-based interior designer Juan Poggi, whose work has been highlighted in several interior design magazines such as Florida Design and Miami Home. “Decorando Contigo” airs Saturdays and Sundays from 11:00-11:30am. Launching in November 2006, “Delicioso” (Delicious), the network’s dynamic cooking and lifestyle show hosted by Colombian chef Ingrid Hoffmann, was also instrumental in Galavisión’s successful performance. “Delicioso” has consistently delivered impressive audience gains and is up a remarkable +189% among Hispanic Adults 18-49 versus the same time period last February. The show airs Saturdays and Sundays from 11:30am – 12:00pm. Additionally, Galavisión outdelivered the audience of Spanish-language broadcast network Azteca in all key dayparts among Hispanic Adults 18-49. Source: NHTI Nielsen Media Research - Feb’07(2/1/07-2/26/07) vs Feb’06(2/2/06-3/1/06), Galavision Sports Events Sept’96 (9/1/96-2/26/07), Nations Cup 2007 Feb’07 (2/8/07-2/18/07) vs Nations Cup 2005, Feb’05(2/19/05-2/27/05) Telemundo Soccer Feb’07 (2/1/07-2/26/07) vs FSE Soccer Feb’07 (2/1/07-2/26/07), Decorando Contigo Sat/Sun 11-1130a Feb’07(2/1/07-2/26/07) vs Year ago, (TP) Sat/Sun 11-1130am Feb’06(2/2/06-3/1/06), Delicioso Sat/Sun 1130-12p Feb’07(2/1/07-2/26/07) vs Year ago (TP), Sat/Sun 1130-12p Feb’06(2/2/06-3/1/06), Galavision vs Azteca Feb’07(2/1/07-2/26/07), M-S 7am-2am, M-F 7pm-11pm, M-F 10am-4pm, M-F 4pm-7pm, M-S 11pm-2am Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

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