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A survey released today by Union Bank of California, N.A., shows that
small business owners have grown increasingly cautious as the economic
climate has become more uncertain. That caution is impacting respondents’
profit outlooks for the year as well as spending and hiring plans.
California’s economy was the No. 1 challenge
facing small business owners surveyed in January, replacing workers’
compensation costs, which held the top spot since 2004.
The bank’s annual survey, which has been
tracking trends among small business owners for the past eight years,
found 52 percent of respondents statewide believe 2008 will be more
profitable than 2007, a 15 percentage-point decline from last year’s
results. Half (51 percent) of the respondents reported greater sales in
2007, a 12 percentage-point drop from the previous year.
Respondents are showing caution with capital expenditures as the economy
slows. Only 26 percent plan to increase spending on equipment and
building improvements in 2008, while the majority (62 percent) plan to
spend the same amount.
Another area where the majority of respondents plan to keep expenses the
same: staffing levels. Seventy-one percent expect to maintain their
staffing levels in 2008. Only 23 percent plan to add positions this
year, a 7 percentage-point decline versus 2007. In 2006, 36 percent of
respondents expected to add staff.
While most small business owners surveyed are not expecting to hire new
employees, the majority is not planning layoffs, either. Ninety five
percent of respondents said they do not anticipate layoffs in 2008.
However, 10 percent of those surveyed in January said they were forced
to layoff employees for economic reasons last year.
“This annual survey is an excellent barometer
of issues facing small business owners,” said
Union Bank of California’s President and Chief
Executive Officer Masa Tanaka. “While the
group surveyed has become increasingly concerned about California’s
economy, a majority still expects an increase in profits in 2008. That’s
good news for California as a whole because small business is a powerful
driver of the economy.”
The subprime mortgage crisis does not appear to be having a widespread
impact across the state. Approximately 50 percent of respondents said
they have seen no impact from rising foreclosures. However, for those
respondents who have noticed a dip in business, the biggest impact has
been felt in Riverside and San Bernardino counties. In Riverside, 39
percent of respondents said customers are spending more conservatively.
In San Bernardino, 45 percent have seen customers spending less. That
compares to 35 percent statewide.
Those figures mirror recent foreclosure data released by real estate
tracking firm RealtyTrac that shows the Riverside-San Bernardino metro
area had the fourth highest foreclosure rate among the country’s
largest 100 metro areas in 2007.
While the California economy has become the No. 1 challenge of nearly 50
percent of respondents, up 15 percentage points from 2007, worry about
rapidly increasing workers’ compensation
costs has declined. Thirty three percent of respondents surveyed are
concerned about workers compensation costs, down from 43 percent in
2007. Small business owners surveyed ranked state and local business
taxes as the third biggest challenge (26 percent).
The workers’ compensation crisis appears to
have decreased as a major issue on several fronts. In addition to moving
down on the list of challenges facing small business owners, only 19
percent of respondents said workers compensation insurance costs
increased in 2008 compared to 20 percent in 2007. The majority –
65 percent – said their insurance premium
remained the same, while 16 percent said costs declined.
For the third year in a row, a majority (55 percent) of business owners
indicated that they do not offer healthcare coverage to employees, up
from 52 percent in 2007. Santa Clara County continued to buck the trend,
with 73 percent of its small business employers offering healthcare
benefits.
For those employers that offer healthcare benefits, 40 percent said
rising healthcare costs have not impacted their business, while 24
percent said they have shifted a larger portion of healthcare costs to
employees or reduced health benefits.
Retirement benefits and 401(k) plans are scarce among small business
owners surveyed. Only 17 percent offer 401(k) plans and 12 percent offer
retirement benefits. The most common benefit offered is vacation pay (62
percent).
In spite of the cautious outlook for 2008, respondents believe
opportunities for growth continue to be the No. 1 advantage of doing
business in California (28 percent). Family ties ranked No. 2 (22
percent) and climate No. 3 (17 percent).
Like many in the country, the small business owners surveyed are
monitoring the presidential election. Forty-eight percent said they are
paying closer attention to this year’s
presidential race compared to previous years.
Survey Methodology
The Union Bank of California annual Small Business Survey was conducted
through individual interviews of nearly 2,000 small business owners from
Jan. 7, 2008 to Jan. 18, 2008 throughout California. For purposes of the
survey, Union Bank defined small businesses as businesses with annual
revenue of $15 million or below.