4Q04 Results - Tele Centro Oeste Celular Participacoes S.A.

4Q04 Results - Tele Centro Oeste Celular Participacoes S.A. 


SAO PAULO, Brazil, Feb. 18  /PRNewswire-FirstCall/ -- Tele Centro Oeste Celular
Participacoes S.A. - TCO, (Bovespa: TCOC3 (ON = Common Shares)/TCOC4 (PN =
Preferred Shares); (NYSE:TRO), announces its consolidated results for the forth
quarter and full year of 2004 (4Q04 and 2004).

  R$ milhoes                            4Q04     4Q03      2004       2003

  Net Operating Revenue                608.9    552.5   2,210.4    1,958.9
  Total Operating Costs               (403.7)  (381.3) (1,319.0)  (1,216.4)
  EBITDA                               205.2    171.2     891.4      742.5
  EBITDA Margin (%)                     33.7 %   31.0 %    40.3 %     37.9 %
  Net Result                           129.6    137.1     507.1      463.4

  Number of customers (thousand)       5,820    4,112     5,820      4,112
  Market share (source: Anatel)         51.3 %   55.4 %    51.3 %     55.4 %
  Net Additions (thousand)               513      519     1.708      1.046



Absolute leadership in innovation and variety of services launched on the
market. Successful in the differentiation strategy as regards its competitors
as a result of the provision of innovating services such as "VIVO Encontra" and
"VIVO Agenda".

Successful in its high value and corporate market focus. VIVO Empresas program
reaches 1.5 million customers all over Brazil after 1 year of existence.

TCO's customer base rose 41.5% over last year and 9.7% over 3Q04, recording
5,820 thousand customers.

Net additions increased by 63.3% in relation to 2003, totaling 1,708 thousand
new customers, thus consolidating the leadership position of VIVO brand.

Market leadership with 51.3% market share, accounting for 34.8% of the net
additions, in a market that started having 4 operators in all its regions.

Monthly Churn decreased 0.1 percentile point in 2004 in relation to last year, 
showing the successful customer retention campaigns.

Pre-paid MOU increased by 10.0% in relation to 3Q04. Post-paid MOU increased by
2.9% in relation to 4Q03.

Sustained growth of data revenues, which increased by 41.3%, in relation to
4Q03, and accounted for 4.6% of the net services revenue in 4Q04 (3.8% in
4Q03), showing the successful offer of high value services to customers.

EBITDA increased by 19.9% between 4Q04 and 4Q03. The year-to-date EBITDA for
2004 recorded R$ 891.4 million, up 20.0% in relation to last year.

EBITDA Margin in the quarter was 33.7%, representing 2.7 percentile points over
4Q03. The margin was 40.3% in 2004, despite competitive pressure.

Services EBITDA Margin in 2004, excluding sales revenue and selling costs for
cellular phones, was 59.4%, against 50.1% in the previous year.

The net profit accrued for 2004 was R$ 507.1 million, 9.4% higher than in 2003.

Productivity increase in 4Q04 was 57.5% and 11.5% in relation to 4Q03 and 3Q04,
respectively, showing efficiency gains in the Company's operations.

To download the complete version of the Company´s earnings release, please
visit our website: http://www.vivo.com.br/ir

Tele Centro Oeste is controlled by Telesp Celular Participacoes S.A. which,
along with Tele Leste Celular Participacoes S.A., Tele Sudeste Celular
Participacoes S.A. and Celular CRT Participacoes S.A, make up the assets of the
Joint Venture undertaken by Portugal Telecom and Telefonica Moviles, operating
under the VIVO brand, Top of Mind  in the Brazilian market. On December, 2004,
VIVO Group reached 26 million customers, thus consolidating its market
leadership. 

DATASOURCE: Tele Centro Oeste Celular Participacoes S.A.



CONTACT:  VIVO Investor Relations, [phone], 



Web site:  http://www.vivo.com.br/ 

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