Time Inc.’s REAL SIMPLE Brand Launches Real Simple Clean Product Line

Innovative Cleaning Solutions to Be Produced by Lab Clean, Inc

Time Inc.’s REAL SIMPLE, the everyday essential for today’s time-pressured woman, today announced the launch of its new cleaning product line, Real Simple Clean. The products are made from eco-responsible ingredients, feature recyclable packaging and are cruelty free. Lab Clean, Inc, a manufacturer and distributor of eco-responsible home and automotive care products, is producing the line.

At launch, the line includes twelve cleaning products including washing machine cleaner, leather furniture cleaner and conditioner, glass and surface cleaner, hand soap and other eco-responsible solutions. The products feature essential oils ranging from Fresh Citrus and Eucalyptus to Lavender and Rosemary Mint.

“As we continue to evolve and expand REAL SIMPLE, the new Real Simple Clean line is another way we make women's lives easier. Consumers are increasingly demanding products that work but are still safe for families and pets, and we developed this formula to meet those needs,” said Leslie Yazel, Editor-in-Chief, REAL SIMPLE. “We bond with our consumers around organization and cleaning, but also around simple, elevated design—and the subtle, pretty packaging is another reason I love Real Simple Clean."

To buy Real Simple Clean products, visit RealSimpleClean.com.

ABOUT REAL SIMPLE

REAL SIMPLE (www.realsimple.com) is the everyday essential for today’s time-pressured woman, providing inspiring ideas and practical solutions to help her simplify, streamline, and beautifully curate her life. Throughout its 15 year history, REAL SIMPLE has been a leader in understanding the modern woman, creating a community in which women can connect and share their ideas. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books, and a strong social media presence, REAL SIMPLE enjoys an unduplicated monthly audience of 12.6 million. REAL SIMPLE is part of Time Inc., one of the largest media companies in the world.

ABOUT TIME INC.

Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well approximately 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.

ABOUT LAB CLEAN, INC

Lab-Clean Inc. (lab-clean.com) is a laboratory, manufacturer and distributor of eco-responsible home and automotive care products, based in Los Alamitos, California. Established in 2005 with the goal of formulating the best possible products with the lowest possible impact on the environment, they now provide planet-conscious cleaning solutions to scores of retail labels, and their own family of brands including Bayes Cleaners and TV environmentalist and actor Ed Begley Jr’s line of eco-cleaners, Begley’s Best.

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Time Inc.Emma Byrd, [e-mail]