Taomee Launches First Game for Apple iOS

SHANGHAI, Oct. 28, 2011 /PRNewswire-Asia/ -- Taomee Holdings Limited ("Taomee", NYSE: TAOM), a leading children's entertainment and media company in China, today announced the release of its first game for Apple iOS. Mole's World is now available for free download in the App store.

Mole's World tells the story of a group of moles attempting to rebuild their world following its destruction by an evil magician. Users will have to guide their characters through various colorful and fun-filled levels which include tasks such as constructing buildings and planting fruit. The game follows the adventures of several iconic red-nose moles made popular through Taomee's online virtual communities, animated television series and box-office film. The vibrant environment, cute and lovable characters and intriguing storyline make the game ideal for players of all ages.

The mobile version of Mole's World will be available in simplified Chinese, traditional Chinese, and English for Apple iOS with iPad, iPhone and iPod compatible versions.

About Taomee Holdings Limited

Taomee Holdings Limited is branded entertainment company driven to deliver exceptional entertainment to children and families. Our Company's branded experiences are now enjoyed by children across China and Taiwan through our online virtual communities, mobile games, books, live entertainment, licensed consumer products, animated film and television. Founded in 2007, Taomee was the first Company in China to develop a profitable brand through online virtual worlds that were not only creative, fun and inspiring, but also safe and trusted by millions of parents and caregivers.

Safe harbor statement

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve a number of risks and uncertainties that could cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Further information regarding these and other risks is included in Taomee's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1, as amended from time to time. Taomee does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For more information, please contact:



Taomee Holdings Limited

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In China

Christian Arnell

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In US

Kimberly Minarovich

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SOURCE Taomee Holdings Limited

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