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Sizzler Names Franchisee, Vendor Partners of the Year
Former NRA Director, Pepsi, Kovel/Fuller take top honors
SHERMAN OAKS, Calif., April 18 /PRNewswire/ -- Sizzler, operator of more than
300 mid-scale casual dining restaurants worldwide, awarded Sizzling Platter
Inc.'s Robert Kimsey franchisee of the year, while naming Pepsi-Cola of North
America its food and beverage vendor of the year. Advertising agency
Kovel/Fuller was recognized as the non-food vendor of the year. The honors
were handed out at Sizzler's annual franchise convention held recently at the
Rio All-Suite Hotel & Casino in Las Vegas.
"Over the last year, we have made significant improvements to every aspect of
our business, from food and service to marketing and operations," said Ken
Cole, president and CEO. "Each of these honorees has played a special role in
helping rebuild a great American brand and truly exemplifies what it means to
be a trusted business partner."
Franchisee Trusted Partner award criteria extends beyond loyalty to the brand
and continued support throughout the year. A trusted partner must embrace
change and apply it to all aspects of the business, including remodeling,
marketing and purchasing decisions, and training and food procedures.
This year's winner, Sizzling Platter Inc., was the original Sizzler franchisee
in 1963. The company is based in Salt Lake City and currently owns and
operates 21 Sizzler locations in Utah, Idaho, Washington and Nevada with plans
to add several more.
Before joining Sizzling Platter Inc., Robert Kimsey practiced law in Las Vegas,
Nev. He has served as President of the National Sizzler Franchisee Association
and as a member of the Sizzler Franchise Advisory Board. He has been a
director of the National Restaurant Association and chairman of the Utah
Restaurant Association.
Pepsi-Cola was honored for its support, ranging from market research and site
analysis to quickly installing new equipment during restaurant remodeling.
Pepsi and Sizzler recently signed a five-year contract.
Kovel/Fuller, Sizzler's advertising agency since 2001, was recognized for its
role in assisting the chain to develop its current brand strategy and
advertising that has led to significant sales growth.
About Sizzler:
Based in Sherman Oaks, Calif., Sizzler operates 225 franchised and 86
company-owned restaurants worldwide. Sizzler is a division of Worldwide
Restaurant Concepts, Inc. (NYSE:SZ), a leading casual dining company with
operations throughout the world. For more information, please visit
http://www.sizzler.com/ and http://www.wrconcepts.com/ .
DATASOURCE: Sizzler
CONTACT: Janet Ritter, +1-740-815-1790, or , or
Brad Ritter, +1-740-363-2141, or , both of Brad Ritter
Communications, LLC for Sizzler
Web site: http://www.sizzler.com/
http://www.wrconcepts.com/