Worldwide Restaurant Concepts (NYSE:SZ)
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Sizzler Launches Franchising Drive; Names Brad Ritter
Communications as PR Firm of Record
SHERMAN OAKS, Calif., Oct. 22 /PRNewswire/ -- Sizzler, operator of more than
300 mid-scale casual dining restaurants worldwide, has named Brad Ritter
Communications, LLC its public relations firm of record as it launches a new
franchise sales initiative.
"Over the last three years, we have made significant improvements to our food,
buildings and marketing," said Ken Cole, president and CEO. "As a result, the
Sizzler system is much stronger, and we now have a great story to tell
prospective franchisees."
Sizzler has 225 franchised and 86 company-owned locations in 17 states and nine
countries and territories. The chain expects to add more than 200 restaurants
over the next five years.
Brad Ritter Communications will assist Sizzler raise its profile in the
restaurant industry, as well as support local restaurant marketing. "People in
the restaurant business know the Sizzler name, but they're not yet aware of all
the improvements that have taken place," said Brad Ritter, president. "Many
restaurant chains are scaling back their expansion plans, making Sizzler's
story that much more exciting to tell."
As part of its growth strategy, Sizzler also recently hired Todd Peterson as
vice president of development. Peterson, a veteran restaurant franchising
executive, joined Sizzler from Damon's Grill, a 130-unit casual dining chain
based in Ohio.
About Sizzler
Based in Sherman Oaks, Calif., Sizzler operates 225 franchised and 86
company-owned restaurants worldwide. Sizzler is a division of Worldwide
Restaurant Concepts, Inc. (NYSE:SZ), a leading casual dining company with
operations throughout the world. For more information, please visit
http://www.sizzler.com/ and http://www.wrconcepts.com/ .
About Brad Ritter Communications, LLC
Based in Columbus, Ohio, with offices in Los Angeles, Calif., Brad Ritter
Communications specializes in helping organizations develop and tell their
stories to a variety of audiences. The firm provides consulting, coaching and
training to corporate and government clients. For more information, please
visit http://www.bradritter.com/ .
DATASOURCE: Brad Ritter Communications, LLC
CONTACT: Brad Ritter of Brad Ritter Communications, +1-866-284-2170
Web site: http://www.bradritter.com/
http://www.sizzler.com/
http://www.wrconcepts.com/