Vantrix Extends Relationship with Global Mobile Messaging Leader; Sybase 365 Deploys Mediadvance and Message Optimizer

Vantrix, the leading provider of content adaptation and optimization solutions for converged wireless, broadband and cable networks, today announced that Sybase 365 — a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services — has extended its contract with Vantrix and will integrate the newest version of Vantrix Message Optimizer and Mediadvance software platform. The agreement broadens a longstanding partnership between the two companies and provides Sybase 365 with access to upgraded functionality for MMS content optimization and interoperability.

For MMS, Sybase 365 provides inter-carrier interconnectivity and interoperability services to major mobile operators, ensuring MMS content is delivered seamlessly to subscribers across GSM and CDMA networks. Message Optimizer provides crucial support for the adaptation and optimization of content for a seamless end-user experience.

“Vantrix has been a steadfast partner for over four years, providing excellent customer service and proving that their technology has the ability to scale with our business,” said William Dudley, Group Director, Product Management, for Sybase 365. “Today, we process more than two hundred billion messages each year. It is imperative that we maintain the reliability and performance our customers have come to expect while continuing to expand our service offering. Vantrix is the perfect fit to help us continue to surpass those goals moving forward.”

“Sybase 365 truly is a global leader in the messaging industry and we are proud to have them as a longstanding customer,” added Charles Marsh, VP Sales of Vantrix. “With the new version of Message Optimizer, Sybase 365 will be able to deliver its services to network operators more efficiently than ever before. Sybase 365 and Vantrix have been key contributors to the growth rate experienced by MMS globally, providing seamless interoperability and interconnection between heterogeneous networks and technologies.”

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365.

Read Sybase Blogs: http://blogs.sybase.com.

About Vantrix

Vantrix delivers the best multimedia customer experience on any network. The company offers a comprehensive suite of solutions that delivers any multimedia content to any device, focusing on the best possible user experience to drive consumer adoption of premium services like MMS, mobile and web TV, user generated content and video on demand. Vantrix is headquartered in Montreal with offices in London, Beijing and Dubai.

To learn more about Vantrix visit our new website at www.vantrix.com.