Sybase 365 and Belgacom ICS Strengthen Commitment to Asia Pacific Region with GRX Peering Point in Singapore

  
    
  
  
    
      Sybase 365 - a subsidiary of Sybase, Inc. (NYSE:SY) – the global leader 
      in mobile messaging services, and Belgacom International Carrier 
      Services (Belgacom ICS) today announced a formal GRX peering agreement 
      for a data roaming point in Singapore.
    
    
      The agreement was made in recognition of increasing GPRS traffic and GSM 
      usage throughout the Asia-Pacific region. It is the first peering 
      agreement in Singapore of two global GRX providers.
    
    
      “Currently, all GRX networks peer in Amsterdam. Utilizing a new peering 
      point in Singapore significantly reduces the distances that roaming data 
      traffic has to cover when travelling between two mobile operator 
      networks in the Asia-Pacific region,” said Patrick George, vice 
      president, marketing & product management, Belgacom ICS. “For our 
      operator customers’ subscribers, this will mean faster and more reliable 
      data connectivity while roaming in the region. This is noticeable, for 
      instance, through much more responsive web browsing and quicker email 
      exchange.”
    
    
      Building on the 2007 SMS peering agreement between the world’s two 
      largest SMS hub providers, today’s initiative is another key milestone 
      for Sybase 365 and Belgacom ICS. This new GRX peering will enable their 
      respective GRX operator customers to exchange mobile data regionally and 
      internationally, providing an excellent alternative to local GRX 
      providers, with a much stronger capacity at a global level.
    
    
      “For mobile operators, a reliable, high quality end-user experience 
      results in high ARPU and ensures customer retention and loyalty,” said 
      Marty Beard, president, Sybase 365. “As GRX networks evolve into Mobile 
      IP, utilizing this peering point in Singapore will make it possible for 
      us to offer IPX-based services between our operator customers in the 
      region helping them further grow their business.”
    
    
      
        
           
        
      
      
        
          
            For more information, visit Sybase 365 during:
          
        
      
      
        
        
        
           
        
        
           
        
        
        
      
      
        
          
            AfricaCom, Cape Town
          
        
        
        
        
        
        
          
            Mobile Asia Congress, Macau
          
        
      
      
        
          
            International Convention Centre
          
        
        
        
        
        
        
          
            Venetian Hotel
          
        
      
      
        
          
            November 18-19
          
        
        
        
        
        
        
          
            November 18-20
          
        
      
      
        
          
            Stand # B28
          
        
        
        
        
        
        
          
            Stand # F55
          
        
      
      
        
        
        
        
        
        
        
           
        
      
    
    
      About Belgacom ICS
    
    
      Belgacom International Carrier Services S.A./NV (Belgacom ICS) is a 
      leading global carrier of voice, data and value added services to more 
      than 500 wireless, wireline and service providers through sales offices 
      in Brussels, Bern, Dubai, Singapore and New York. Belgacom ICS is at the 
      forefront of the international communications industry, acting as a 
      catalyst for growth, both in terms of traffic and reach. The company 
      aims to enable global interworking across all networks, technologies and 
      services. As a result of this approach and the joint venture with 
      Swisscom ICS, Belgacom International Carrier Services is now one of the 
      largest wholesale voice carriers and a world leader in data transit 
      services. For more information, visit: www.belgacom-ics.com
    
    
      About Sybase 365
    
    
      Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global 
      leader in SMS, MMS and GRX mobile messaging interoperability, the 
      delivery and settlement of SMS and MMS content, mobile commerce and 
      enterprise-class messaging services. Processing more than 200 
      billion messages per year, Sybase 365 reaches more than 700 mobile 
      operators and 3 billion subscribers around the world. For more 
      information, visit: www.sybase.com/365
    
    
      Sybase and Sybase 365 are trademarks of Sybase, Inc. All other 
      company and product names mentioned may be trademarks of the respective 
      companies with which they are associated.
    
    
      Special Note: Statements concerning Sybase 365’s future prospects, new 
      products and services, and business relationships are forward-looking 
      statements that involve a number of uncertainties and risks and cannot 
      be guaranteed. Factors that could ultimately affect such statements are 
      detailed from time to time in the Sybase, Inc. consolidated Securities 
      and Exchange Commission filings, including but not limited to its annual 
      report on Form 10-K and its quarterly reports on Form 10-Q (copies of 
      which can be viewed on the Company's web site).