Sybase 365 Selected by Firefly to Power Flight Information Service via SMS

  
    
  
  
    
      Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in 
      mobile messaging services, today announced that it has been selected by 
      Firefly, Malaysia’s first community airline 
      and subsidiary of Malaysia Airlines, to enable the airline to send 
      mobile flight information to its passengers, wherever they are, 
      regardless of country of origin or mobile operator.
    
    
      “Our partnership with Firefly is another 
      milestone for our growth in the aviation industry and an excellent 
      example of how forward-thinking enterprises are taking advantage of 
      mobile messaging technologies to derive new sources of revenue and 
      increase customer satisfaction,” said Jane 
      Liew, country manager, Sybase 365 Malaysia.
    
    
      Firefly’s mobile flight information service is 
      delivered using Sybase 365® Application 
      Manager Platform, designed to handle high volume outgoing SMS traffic, 
      yet flexible and simple for customers to use via a Web interface. Sybase 
      365 Application Manager also provides Firefly with a cost-effective and 
      efficient channel to communicate with their passengers, dramatically 
      reducing airport waiting times and leading to high customer satisfaction.
    
    
      SMS updates advising passengers of flight schedule changes, 
      cancellations, pre-flight reminders, and even weather forecasts are sent 
      to the passenger’s mobile phone.
    
    
      “Working with a trusted enterprise partner 
      like Sybase 365 enables Firefly to provide a reliable, hassle-free and 
      efficient means of communication via SMS with our on-the-move passengers 
      in the most convenient and immediate way possible – 
      on their mobile phones,” said Eddy Leong, 
      managing director, Firefly. “We are certain 
      our passengers worldwide will benefit from this mobile flight 
      information service.”
    
    
      Firefly currently flies from Penang and Subang to Kuantan, Kota Bharu, 
      Kuala Terengganu and Langkawi in Malaysia, and to Phuket and Koh Samui 
      in Thailand.
    
    
      Sybase 365’s unrivaled global SMS footprint 
      to more than 700 operators and reach to more than 2.4 billion mobile 
      users (77 percent of the world’s subscribers) 
      will enable Firefly to seamlessly extend and roll out mobile services to 
      many other regional destinations.
    
    
      About Firefly
    
    
      Firefly, Malaysia’s community airline was 
      launched in April 2007. It is operated under FlyFirefly Sdn Bhd and is a 
      wholly owned subsidiary of Malaysian Airline System (MAS) Berhad. The 
      name ‘Firefly’ 
      (fei ying) describes the airline’s 
      personality, which is agile, brilliant, charming and fun. Firefly 
      currently flies from Penang and Subang (Kuala Lumpur) to Kuantan, Kota 
      Bharu, Kuala Terengganu and Langkawi in the Peninsular Malaysia, and to 
      Phuket and Koh Samui in Thailand.
    
    
      About Sybase 365
    
    
      Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader 
      in mobile messaging interoperability, the delivery and settlement of SMS 
      and MMS content, mobile commerce and enterprise-class messaging 
      services. Processing more than 100 billion messages per year, Sybase 365 
      reaches more than 700 mobile operators and 2.4 billion subscribers 
      around the world. For more information, visit: www.sybase.com/365.
    
    
      Sybase and Sybase 365 are trademarks of Sybase, Inc. All other 
      company and product names mentioned may be trademarks of the respective 
      companies with which they are associated.
    
    
      Special Note: Statements concerning Sybase 365’s 
      future prospects, products and business relationships are 
      forward-looking statements that involve a number of uncertainties and 
      risks and cannot be guaranteed. Factors that could ultimately 
      affect such statements are detailed from time to time in the Sybase, 
      Inc. consolidated Securities and Exchange Commission filings, including 
      but not limited to its annual report on Form 10-K and its quarterly 
      reports on Form 10-Q (copies of which can be viewed on the Company's web 
      site).