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Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in
mobile messaging services, today announced its commitment to a global
mCommerce strategy. Until now, mCommerce has been slow to take off due
to issues such as technology constraints, local regulations and most
importantly the lack of cooperation between mobile operators and banks
in individual countries and around the world.
Today, mobile banking is led by banks, and mobile payments by mobile
operators. Throughout the next 12 months, we will see mBanking and
mPayments coming together, because as the value of transactions
increase, integration into the banking system is necessary.
“The mobile industry has been discussing
mobile business and payments for over ten years. In 2008 we will start
to see financial institutions fully exploit the potential of mCommerce,”
said Matthew Talbot, vice president, mCommerce, Sybase 365. “Staying
competitive means not only providing innovative services to meet
customer demands but also demonstrating value to the customer that will
lead to uptake of services, resulting in improved ROI through reduced
operational and customer-servicing costs — and
increased revenue for banks.”
For mCommerce to scale globally, a trusted intermediary needs to sit
between mobile operators, financial institutions and merchants. It is
physically and commercially impossible for banks and merchants to work
with every mobile operator around the world and vice versa. As the
leader in mobile messaging in both Application to Person (A2P) and
Person to Person (P2P) messaging, together with the extensive
experience, products and relationships Sybase®
has with the Financial Services Industry, Sybase 365 is well placed to
be this intermediary.
For the past several years, Sybase 365 has been providing remote mobile
payments via SMS, MMS and WAP to content providers and brands, charged
directly to the subscribers’ bill via their
mobile operator. This, in effect, is mCommerce —
paying for digital mobile content and services delivered via the mobile
phone. The vision is that other digital and physical goods and services
will be available for purchase over the operator's network, through the
traditional payment channels, but also by credit card, direct debit from
Bank accounts, stored value or even by using the mobile as a virtual
wallet — swiping it at a point of sale
terminal using NFC technology.
Sybase 365 has consistently been making inroads in the mCommerce arena.
In October, 2007 the company launched Sybase mBanking 365™
— an innovative suite of products for the
financial industry enabling banks to interact with customers in
real-time through mobile alerts, two-way banking services, out-of-band
authentication, and marketing campaigns. The solution also offers an
exclusive natural language capability —
Answers 365 — enabling consumers to interact
with their bank using their own words.
In January 2008, Sybase 365 announced its partnership with C-SAM, the
pioneer in secure mobile phone-based transaction technology, to extend
its mBanking solution to include a downloadable Java and NFC compatible
client. Banks worldwide can now offer mobile banking services through
SMS, WAP, and a downloadable client, providing increased flexibility to
interact with their customers — all through a
single connection to Sybase 365.
A recent survey1, conducted with some of the
world’s largest financial institutions,
revealed that enthusiasm for mobile banking services is very strong.
Sixty-six percent of respondents consider mobile banking provides an
excellent opportunity to enhance existing customer services. In terms of
growth, over half of the banks interviewed will offer mobile services in
the next 12-24 months.
Earlier this week, Sybase 365 entered into a strategic partnership with
Utiba Pte Ltd to explore business opportunities around the selling and
support of managed mCommerce solutions to mobile operators and financial
institutions, utilizing Utiba’s mobile top-up
and mobile wallet solutions.
For further information and to see a product demonstration,
Visit Sybase 365 during the Mobile World Congress in Barcelona,
Spain,
February 11-14, 2008 in Hall 2, Booth 2A19
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader
in mobile messaging interoperability, the delivery and settlement of SMS
and MMS content, mobile commerce and enterprise-class messaging
services. Processing more than 100 billion messages per year, Sybase 365
reaches more than 700 mobile operators and 2.4 billion subscribers
around the world. For more information, visit: www.sybase.com/365.
Sybase and Sybase 365 are trademarks of Sybase, Inc. All other
company and product names mentioned may be trademarks of the respective
companies with which they are associated. Java and all Java-based marks
are trademarks or registered trademarks of Sun Microsystems, Inc. in the
U.S. and other countries.
Statements concerning Sybase 365’s future
growth, future prospects, products and business relationships are
forward-looking statements that involve a number of uncertainties and
risks and cannot be guaranteed. Factors that could ultimately
affect such statements include sales productivity, possible disruptive
effects of organizational changes; shifts in customer or market demand
for the Company's products and services; public perception of the
Company, its technology vision and future prospects; rapid technological
changes; competitive factors; delays in scheduled product availability
dates and other risks that are detailed from time
to time in the Sybase, Inc. consolidated Securities and Exchange
Commission filings, including but not limited to its annual report on
Form 10-K and its quarterly reports on Form 10-Q (copies of which can be
viewed on the Company's web site).
1 The Sybase 365 Global Mobile
Banking Survey conducted by Loudhouse Research, January 2008.