Sybase 365 Continues Rapid Growth in African Mobile Market – Signs Agreement with Leading Kenyan Operator

  
    
  
  
    
      Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in 
      mobile messaging services, today announced its agreement with Safaricom 
      Limited, further consolidating its position as the number one provider 
      of international SMS across the African Continent.
    
    
      Safaricom, the number one operator in its market with over 12 million 
      subscribers, is the latest leading operator to sign an agreement with 
      Sybase 365 for International SMS inter-operator services.
    
    
      “Safaricom’s focus remains on offering an unparalleled quality service 
      to our subscribers and continuing to improve on our coverage country 
      wide,” said Michael Joseph CEO, Safaricom Limited. “Sybase 365’s global 
      operator network and its high reliability combine to make it a perfect 
      choice for our company.”
    
    
      Sybase 365 today provides two-way international SMS to more than 250 
      million African subscribers, an increase of almost 40 percent vs. last 
      year, and is currently connected to 121 of the 130 active mobile 
      operators in the region, with a total two-way network of 111 directly 
      connected operators. The company has experienced a 35 percent year on 
      year growth in messages terminated into African operators.
    
    
      “The new partnership with Safaricom further underlines our ongoing 
      commitment to Africa. The opportunity for growth is tremendous as people 
      conduct their social and business lives with greater ease and efficiency 
      via SMS,” said Howard Stevens, senior vice president, International 
      Operations, Sybase 365. “Our commitment to the region will gain 
      additional momentum in 2009 as we begin to offer GRX and MMS 
      connectivity to our rapidly expanding African customer base.”
    
    
      
        
          
            For more information, visit Sybase 365 during:
          
        
      
      
        
        
        
           
        
        
        
      
      
        
          
            AfricaCom, Cape Town
          
        
        
        
        
          
            Mobile Asia Congress, Macau
          
        
      
      
        
          
            International Convention Centre
          
        
        
        
        
          
            Venetian Hotel
          
        
      
      
        
          
            November 18-19
          
        
        
        
        
          
            November 18-20
          
        
      
      
        
          
            Stand # B28
          
        
        
        
        
          
            Stand # F55
          
        
      
    
    
      About Sybase 365
    
    
      Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global 
      leader in SMS, MMS and GRX mobile messaging interoperability, the 
      delivery and settlement of SMS and MMS content, mobile commerce and 
      enterprise-class messaging services. Processing more than 200 
      billion messages per year, Sybase 365 reaches more than 700 mobile 
      operators and 3 billion subscribers around the world. For more 
      information, visit: www.sybase.com/365.
    
    
      Sybase and Sybase 365 are trademarks or registered trademarks of 
      Sybase, Inc. All other company and product names mentioned may be 
      trademarks of the respective companies with which they are associated.
    
    
      Special Note: Statements concerning Sybase 365’s future prospects, new 
      products and services, and business relationships are forward-looking 
      statements that involve a number of uncertainties and risks and cannot 
      be guaranteed. Factors that could ultimately affect such statements are 
      detailed from time to time in the Sybase, Inc. consolidated Securities 
      and Exchange Commission filings, including but not limited to its annual 
      report on Form 10-K and its quarterly reports on Form 10-Q (copies of 
      which can be viewed on the Company's web site).