Blackhawk Network Holdings, Inc. Announces Conference Call and Investor Meeting Dates in Connection With Safeway Spin-Off

Blackhawk Network Holdings, Inc. (Nasdaq:HAWK) announced today that it will host a series of investor meetings between April 1 and April 7, 2014 in connection with Safeway's previously announced plan to distribute the remaining 37.8 million shares of Blackhawk Class B common stock that it owns to its shareholders on April 14, 2014. Shares of Blackhawk Class B common stock are not currently traded on any stock exchange but, upon completion of the spin-off, are expected to trade on the Nasdaq Global Select Market under the symbol "HAWKB."

In advance of individual investor meetings Blackhawk will host a conference call to provide the broader investment community with an overview of Blackhawk Network, discuss growth opportunities and provide 2014 quarterly financial guidance. The call is scheduled for Tuesday, April 1, 2014 at 4:30 a.m. PDT / 7:30 a.m. EDT. Joining the call will be Blackhawk's CEO, William Tauscher; President, Talbott Roche; and Chief Financial & Administrative Officer, Jerry Ulrich. Participants may listen to a real time audio webcast of the call including a slide show by visiting the Company's investor relations website located at http://ir.blackhawknetwork.com. Following the call, an archived webcast will be available on the Company's investor relations website, or the replay can be accessed by dialing [phone] and entering the participant passcode 66632062. The audio replay will be available until Friday, April 18, 2014.

About Blackhawk Network

Blackhawk Network Holdings, Inc. is a prepaid payment network which supports the physical and digital distribution of a variety of prepaid products. Blackhawk Network utilizes proprietary technology to provide consumers a wide selection of gift cards, prepaid telecom handsets, airtime cards and general purpose reloadable cards across a global network totaling over 180,000 stores. Through Blackhawk's digital platform, the company supports prepaid products and offers across a growing network of digital distribution partners including leading e-tailers, financial service providers, social apps, mobile wallets and other integrated physical-to-digital channels. Founded in 2001, Blackhawk Network is headquartered in Pleasanton, California, and offers products and services in the United States and 20 other countries. For more information please, visit www.blackhawknetwork.com and www.giftcardmall.com. Blackhawk is a majority-owned subsidiary of Safeway Inc. (NYSE:SWY).

CONTACT: Investors: Patrick Cronin, 925-226-9973,
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         Media: Teri Llach, 925-226-9028,
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