Centralized Mobile Short Codes Offer Unparalleled Consumer Engagement Channel Across Latin America

With the recent launch of the Latin America common short code (CSC) initiative, enterprises, small businesses and brand marketers alike now have the unprecedented ability to reach more than 500 million mobile subscribers across Latin America via an inexpensive, broad-reaching communications vehicle: text messaging (SMS). This new initiative, conceived and administered by CTIA-The Wireless Association, utilizes Syniverse Technologies (NYSE:SVR) as the power behind the Web-based registry platform, which is fully supported by the major regional mobile operators.

Registration applications are now being accepted for both standard and custom CSCs capable of connecting their owners to nearly all mobile subscribers in almost two dozen Latin American countries.

In a region where consumers use mobile devices primarily for messaging and data interactions – rather than voice calls – the CSC program gives brands around the globe access to a consumer-engagement medium capable of reaching this broad, attentive Latin American audience at any time. In fact, CTIA recently noted that more than 68 percent of wireless subscribers in Latin America use SMS at least weekly, nearly double the rate in many other regions.

“More than 95 percent of today’s mobile users can send and receive text messages, making short codes an ideal channel for brands to connect with target audiences for meaningful two-way interactions,” said Pablo Mlikota, Senior Vice President, Caribbean and Latin America, Syniverse. “CSCs also are cost effective to implement and provide an efficient return on marketing investment.”

Businesses, brands, and advertising and marketing agencies can use the Syniverse-powered Web-based platform, www.latinshortcodes.com, to search for, register and secure CSCs. Once an organization registers a unique six-digit short code, it can use that one code build unified marketing campaigns with consumers across Latin America.

Prior to centralization, short code usage in Latin America was largely impractical, requiring marketers to undergo the tedious process of seeking out and leasing a different short code from every individual mobile operator in each country.

When it comes to simplifying messaging complexity, Mlikota said Syniverse is a perfect fit to support this vital initiative.

“Syniverse has an outstanding track record providing messaging interoperability services to some of the largest mobile operators in Latin America, and we are uniquely qualified to support brands as they use this medium to build bonds with customers and prospects in the region,” he said.

Short code campaigns help organizations create a personalized consumer experience with a strong call to action – either by enabling users to obtain critical or timely information, contribute to a charitable cause, purchase content or participate in a wide range of other interactive activities. Mlikota pointed out that several CSC applications currently embraced in other regions provide great potential for marketers in Latin America, including sweepstakes, voting campaigns, TV audience participation, mobile coupons and more.

About Syniverse

Syniverse Technologies (NYSE:SVR) makes mobile work for more than 800 mobile operators, cable and Internet providers, and enterprises in over 160 countries. With unmatched expertise and more than 20 years simplifying the complexities of roaming, messaging and networking, Syniverse serves as the force at the center of the mobile communications universe, keeping people connected today and forging new connections for tomorrow. Nobody knows mobile like Syniverse. For more information, visit www.syniverse.com, follow Syniverse on Twitter or find Syniverse on Facebook.