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Consumers interested in exploring wine have a new online
resource. An innovative Web site from Robert Mondavi Private
Selection, www.discover-wine.com, is designed to make entertaining
with wine fun and easy -- even for the novice.
At Discover-Wine.com, budding wine explorers will find a wealth of
wine party ideas and wine information. Organized in a fun, accessible
format, the Web site allows visitors to test their know-how in "Wine
101," find tips on choosing and serving wine, access recipes for great
party food, and even "Ask an Expert" for help with choosing the right
wine-food pairings.
Serving as the main expert and Web site concierge is Ted Allen,
the food and wine guru of TV's "Queer Eye for the Straight Guy."
Allen, whose philosophy has always been that one needn't be an expert
to enjoy wine says, "Our goal is to encourage everyone to explore
wine, learning and having fun along the way. We want Discover Wine! to
become the ultimate resource for anyone hosting a wine-tasting party,
searching for food pairing ideas or just looking to expand their wine
knowledge."
Everything about Discover Wine! was developed in the spirit of
American wine icon Robert Mondavi -- namely, that wine is an everyday
luxury that enhances one's life -- especially when shared with family
and good friends. As such, Discover Wine! stands apart from other Web
sites by offering a turnkey destination for anyone interested in
entertaining with wine or creating an occasion to share wine with
friends. Best of all, participation on the Discover Wine! site is
free.
From casual events to formal wine-tastings, central to the
Discover-Wine.com are the wine party ideas -- complete with
step-by-step instructions for hosting the perfect event at home. Each
comprehensive party guide covers everything from wine selection to
recipes to party activities. There's even a "Party Toolbox" with
customizable and printable invitations, tasting guides and winemaker's
notes for each event.
Party idea #1, now on the Web site, is a primer on identifying the
different flavors and aromas within a wine, known as essences. "This
is the perfect first event for a new wine-tasting group," says Allen.
"Essences are those subtle scents and flavor notes found in every wine
and provide the language we use to describe wine. Whether you're a
novice or have some experience, Discover-Wine.com walks you though
everything you need to plan and organize a fun, educational tasting on
identifying essences. We call it: 'The Nose Knows.'"
Discover Wine! will present new wine-tasting ideas every couple of
months -- including parties to explore cheese and other food pairings.
The site will also include seasonal entertaining ideas from food and
wine experts, casual party suggestions, special offers and promotions.
Plus, consumers will get advance access to recipes from Ted Allen's
upcoming book, "The Food You Want to Eat," (Clarkson-Potter, October,
2005).
Discover Wine! was developed by Robert Mondavi Private Selection
in cooperation with Allen. Robert Mondavi Private Selection is one of
the best loved super-premium wine brands in America and a leader in
California's Central and North Coast appellations. For more
information, visit www.rmprivateselection.com.
Canandaigua Wine Company
Robert Mondavi Private Selection is made by Canandaigua Wine
Company, the popular-priced and premium wine producer of Constellation
Wines U.S., which is part of Constellation Wines, the world's largest
wine business, an operating division of Constellation Brands, Inc.
(NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompasses
three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific
Wine Partners and North Lake Wines. Leading brands include Robert
Mondavi Private Selection, Woodbridge by Robert Mondavi, Alice White,
Arbor Mist, Cook's, Covey Run, Inglenook, Talus Collection and
Vendange.