Constellation Brands (NYSE:STZ.B)
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From Western Australia, the most isolated state in the
world's most isolated continent, comes Four Emus -- a quirky, dynamic
wine brand ready to leap from seclusion into the United States market.
Famous for its endless summers, Western Australia touts a diverse
landscape of vibrant blue ocean water, lush landscape and expansive
deserts. With a coastline spanning the state, it's no wonder that
vines thrive in this oft-Mediterranean climate of long, warm days
cooled by coastal breezes.
The Four Emus label pays tribute to the daunting landscape of
Western Australia and the berserk creatures that reside there. Emus
run fast and play hard. They are the rock stars of the outback, famous
(after all, one stands alongside a kangaroo on the country's coat of
arms) with a touch of insanity. This new line of wines combines the
attitude of the outback with the bold, unique flavors of Western
Australian vineyards.
"We strive to produce wines with heaps of fruit flavor, generosity
and a distinct stamp of Western Australia vibrancy," said Four Emus
Winemaker Ross Pamment. Pamment, who has been making wine in Western
Australia for nearly 10 years, says the "minimally manipulated wines"
are food friendly, and created to be "paired with your best friends."
Four Emus come from some of Western Australia's prime growing
regions including Swan Valley, Margaret River, Pemberton and Gin Gin.
At $10 a bottle, Four Emus wines aim to bring new consumers to the
Australian super premium category.
To unleash the Four Emus, just twist. Four Emus wines are
contained by a screwcap, undaunted and free of cork taint. Four Emus
wines emerge this fall in four distinct varieties, as bold and fresh
as the day they left the winery: Chardonnay; Shiraz;
Cabernet-Shiraz-Merlot and Sauvignon Blanc-Semillon. Each varietal has
its own front-label color in vibrant shades of red, blue, green and
yellow.
An innovative addition to the already fresh packaging is the "Wine
Find" (TM) Tear Tab on the back label that offers consumers "an easy
way to remember that great wine they had at their favorite restaurant
or a friend's house," says Kimberly Ertl, brand manager for Four Emus.
"It also provides an easy way to remember our web address. We really
want wine lovers to log on and share what they think about these
luscious wines!"
Four Emus is imported by Pacific Wine Partners, a Constellation
Wines U.S. company and a leading producer of premium California wines
and importer of wines from Australia and New Zealand. Constellation
Wines U.S. is part of Constellation Wines, the world's largest wine
business, an operating division of Constellation Brands, Inc.
(NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompasses
three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific
Wine Partners, and North Lake Wines. Pacific Wine Partners produces
several top California brands including Blackstone, Black Box, and
Hayman and Hill, and is the U.S. importer for Banrock Station, Hardys,
Leasingham, Barossa Valley Estate, Yarra Burn, Starvedog Lane,
Brookland Valley, and Chateau Reynella from Australia and Nobilo from
New Zealand.