Stride Rite (NYSE:SRR)
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From Jul 2019 to Jul 2024
Based on the success of its current North American
marketing campaign featuring Mischa Barton, the Keds Corporation, a
subsidiary of Stride Rite Corp., announced today that it has extended
its relationship with the brand spokesperson to include international
rights. The agreement, which was just inked, will expand Barton's
current role to be the spokesperson for Keds worldwide, and extend the
relationship for an additional year. The brand has committed to a
three-year contract with the actress from 2005 through 2007.
As part of this agreement, Barton will appear in the footwear
company's print, television and outdoor advertising campaigns, direct
mail, in-store materials and online in North America and around the
world, as well as make personal appearances domestically and abroad on
behalf of the brand.
According to Shawn Neville, President of Keds Corporation, "We are
thrilled to extend and expand our successful relationship with Mischa
through 2007 and across all international markets. Mischa personifies
the Keds brand essence of authenticity, classic style, confidence and
cool. Together, the Keds team and Mischa will continue to create
product and marketing that reflect this essence and help Keds
re-connect with its rich heritage and become a leading active
lifestyle brand around the world."
"Mischa Barton is known worldwide. Her classic image transcends
continents and resonates with the Keds' consumer in all of our
international markets. Our global distributors are eager to introduce
Mischa as the new face of Keds throughout the world," said Chuck
Redepenning, President, Stride Rite International Corp.
Nineteen-year-old Mischa Barton currently plays the lead role of
Marissa on the FOX-TV hit "The O.C." She will begin filming
"Decameron," a Dino de Laurentis film, in Rome, Italy this summer, in
which she has a lead role. In 1998 Barton made her feature film debut
in "Lawn Dogs" opposite Sam Rockwell. Her hailed performance was
followed by roles in such films as "The Sixth Sense," "Notting Hill,"
and "Lost and Delirious" among others.
According to Barton, "Keds is a classic, cool brand that is known
throughout the world for its heritage and great style. I've enjoyed
working with their team and look forward to continuing the great
relationship we have built. We just finished shooting the next
campaign, which will be even cooler and more sophisticated, tapping
into the vintage element of the brand."
The spring ad campaign was launched in March 2005 and continues
through May, appearing in Vogue, Lucky, Jane, InStyle, Teen Vogue,
Elle Girl, Marie Claire and Interview magazines. Additionally, on-line
media, mallboards and outdoor ads were placed throughout the country.
A back-to-school and fall campaign breaking in July publications of
similar magnitude is planned.
About The Keds Corp.
The Keds Corp. is a subsidiary of the Stride Rite Corp., a company
that markets the leading brand of high quality children's shoes in the
United States. Other footwear products for children and adults are
marketed by the Company under well-known brand names, including Keds,
Pro-Keds, Sperry Top-Sider, Tommy Hilfiger, Grasshoppers and Munchkin.
Information about the Company is available on website -
www.strideritecorp.com. Information about the Company's brands and
product lines is available at www.striderite.com, www.keds.com,
www.ProKeds.com, www.grasshoppers.com and www.sperrytopsider.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This announcement includes forward-looking
statements which reflect our current views with respect to the future
events or financial performance discussed in the release based on
management's beliefs and assumptions and information currently
available. When used, the words "believe", "anticipate", "estimate",
"project", "should", "expect", "appear" and similar expressions, which
do not relate solely to historical matters identify forward-looking
statements. Such statements are subject to risks, uncertainties and
assumptions and are not guarantees of future events or performance,
which may be affected by known and unknown risks, trends and
uncertainties. Should one or more of these risks or uncertainties
materialize, or should our assumptions prove incorrect, actual results
may vary materially from those anticipated, projected or implied.
Factors that may cause such a variance include, among others: the
opening of new stores may be delayed; the volume of anticipated sales
may decline; revenues from new product lines may fall below
expectations; the launch of new product lines may be delayed; new
retail concepts may not achieve expected results; general retail sales
trends may be below expectations; current license agreements may be
terminated; consumer fashion trends may shift to footwear styling not
currently included in our product lines; our retail
customers,including large department stores, may consolidate or
restructure operations resulting in unexpected store closings; and
additional factors discussed from time to time in our filings with the
Securities and Exchange Commission. We expressly disclaim any
responsibility to update forward-looking statements.