Steak n Shake: So, You Think You Can Make a Milk Shake?

Video Contest Challenges Guests to Create and Name Their Ultimate Milk Shake 


INDIANAPOLIS, March 12  /PRNewswire-FirstCall/ -- The Steak n Shake Company (NYSE:SNS) announced the launch of a new video contest that challenges guests to be the master of their Milk Shake and submit their idea for the best flavor combination. The "So, You Think You Can Make a Milk Shake?" contest coincides with new, customized Milk Shakes that the restaurant chain is offering for a limited time.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20060914/NYTH198LOGO )

At the same time, select Steak n Shake restaurants have temporarily added the all-new Black Peppercorn Bacon STEAKBURGER(TM) to its line of Premium Topping STEAKBURGERS(TM).

Steak n Shake puts the power to create and name the perfect Milk Shake in the imagination, and taste buds, of its loyal guests. Combine one or more of eight real fruit, candy or cookie bit mix-ins to one of 10 Classic Milk Shake flavors. For those doing the math, that equals more than 2,500 Milk Shake combinations to be hand-dipped, individually mixed and indulged.

"Maybe you always wanted to have a Chocolate Milk Shake with Raspberries and Cookies 'n Cream mixed throughout. Well, now you can have that-or one of thousands of other possible combinations you can create with one or more mix- ins," said Doug Willard, vice president of consumer insight and innovation for Steak n Shake. "In fact, we know our guests are creative, so we're asking them to send us a short, one minute or less, video describing their favorite flavor combination and naming their creation. The winner will receive one free Milk Shake a day for one year, and the best video will appear on the Steak n Shake Web site."

The best video will be selected based on originality of flavor combination and name, taste appeal, visual appeal and video communication creativity." Contest deadline is April 8, 2007. Interested video submitters can go to http://www.steaknshake.com/ to learn more about the contest and how to submit their video.

The custom Classic Milk Shake is available in all sizes for dine-in, drive-thru and carryout. The combinations are available for a limited time only.

The new Black Peppercorn Bacon Premium Topping STEAKBURGER(TM) pairs two STEAKBURGER(TM) patties with two slices of thick, savory black peppercorn bacon and pepperjack cheese. Available while supplies last, the new sandwich is the latest in the line of Premium Topping STEAKBURGERS(TM) that includes BBQ, Bacon 'n Ranch, Grilled Portobello 'n Swiss, Grilled Mushroom 'n Onion, Three Cheese, and Hickory Smoked Thick Bacon.

Steak n Shake is a full service, casual dining restaurant serving a core menu of its famous STEAKBURGER(TM) sandwiches, thin 'n crispy French fries, old fashioned hand-dipped milk shakes, chili, home style soups, fresh salads, a variety of desserts and breakfast. All of the food is prepared to the guest's order and served by friendly, well-trained associates. Steak n Shake restaurants feature full-service dining areas, counter service and drive-thru windows and are open 24 hours a day, seven days a week.

For high-resolution photos of Steak n Shake's Black Peppercorn Bacon Premium Topping STEAKBURGER(TM) and a sampling of the favorite Classic Milk Shake combinations, visit http://www.bjmpr.com/newsroom/sns/. Sample contest entries will be posted at http://www.steaknshake.com/. 

http://www.newscom.com/cgi-bin/prnh/20060914/NYTH198LOGO

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DATASOURCE: The Steak n Shake Company



CONTACT:  Linda Jackson, mobile [phone], or Wendy Mehringer,

mobile [phone], both of Borshoff Johnson Matthews, [phone],

for The Steak n Shake Company



Web site:  http://www.steaknshake.com/

http://www.bjmpr.com/newsroom/sns 

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