The New AT&T Unveils New Corporate Logo on First Day as Nation's Largest Telecommunications Company

  Logo That Stands for Telecommunications Revitalized for New Era of
              Integrated Communications and Entertainment

   The new AT&T (NYSE: SBC) began its first day as the nation's
largest telecom company by introducing a revitalized corporate logo.
   "Today's shift to a new brand and a new look symbolizes the
strategic transformation under way at the new AT&T. It also reflects
the fact that, while our brand has a long and proud heritage, the
attributes that bring it to life for our customers are as fresh and
new as ever," said Edward E. Whitacre Jr., chairman and CEO of AT&T
Inc.
   "The revitalized mark symbolizes these attributes -- innovation,
integrity, quality, reliability and unsurpassed customer care,"
Whitacre added. "Our customers know that we're focused on keeping our
promises, committed to operating honestly, and dedicated to bringing
them new products that make a difference in their lives."
   The new logo reinvigorates the AT&T globe -- one of the most
recognized corporate symbols in the world. The new globe is
three-dimensional, representing the expanding breadth and depth of
services that the new AT&T family of companies provides to customers,
as well as its global presence.
   Transparency was added to the globe to represent clarity and
vision. Lowercase type is now used for the "AT&T" characters because
it projects a more welcoming and accessible image. The core of the new
logo remains blue because both the SBC and AT&T brands are strongly
associated with that color. The overall design more accurately
represents the company that is leading the industry in delivering
best-in-class services to consumers and business professionals.

   Brand Transition Starts Today

   The brand transition will be supported with the largest multimedia
advertising and marketing campaign in either company's history, as
well as through other promotional initiatives.
   New AT&T advertisements in the SBC operating regions will be
co-branded with the SBC and new AT&T logos in order to underscore the
association of the companies and transfer SBC's powerful brand equity
in its operating regions to the new brand.
   An extensive re-branding initiative will occur over several
months, with changes planned for the following:

   --  Nearly 50,000 company vehicles.

   --  More than 6,000 company buildings

   --  Roughly 40,000 uniforms and hardhats worn by company service
        representatives.

   --  More than 30 million monthly customer bills.

   --  Millions of business cards, customer information pamphlets,
        and phone and online directories.

   --  Company Web sites.

   Customer bills will include the new AT&T logo on envelopes
beginning in December and on actual bill statements beginning in
February 2006. The company will use existing product and service names
until all legal and regulatory name-change filings are complete.
   Employees of the combined enterprise will gather today at the new
AT&T headquarters in San Antonio to usher in the new era, as Ed
Whitacre officially unveils the new logo on the building's exterior. A
similar event will take place with employees at the former AT&T Corp.
headquarters in Bedminster, N.J.

   About the New AT&T

   AT&T Inc. is one of the world's largest telecommunications holding
companies and is the largest in the United States. Operating globally
under the AT&T brand, AT&T companies are recognized as the leading
worldwide providers of IP-based communications services to business
and as leading U.S. providers of high-speed DSL Internet, local and
long-distance voice, and directory publishing and advertising
services. AT&T Inc. holds a 60 percent ownership interest in Cingular
Wireless, which is the No. 1 U.S. wireless services provider with more
than 52 million wireless customers. Additional information about AT&T
Inc. and AT&T products and services is available at www.TheNewATT.com.

   (C) 2005 SBC Knowledge Ventures, L.P. All rights reserved.