Multimedia News Release -- Cingular and MobiTV Announce First Radio Service for the Nation's Largest Digital Voice and Data Netw

Cingular Customers Can Now Enjoy Instant Access to More Than 40 Channels of Commercial Free Digital Music Via MobiRadio(TM) 


ATLANTA AND EMERYVILLE, Calif., Nov. 14  /PRNewswire/ -- Cingular Wireless, the nation's largest wireless carrier, and MobiTV, Inc., the global leader in live mobile television and digital radio services, today announced the availability of the MobiRadio(TM) service for Cingular subscribers. Now, for the first time in the US market, wireless customers can listen to more than 40 channels of high quality commercial free digital music streamed directly to their mobile phones using the programming expertise of Music Choice.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/cingular/22669/

MobiRadio will offer dozens of interruption-free audio music channels programmed by Music Choice, the premier music network. The channel line-up features a wide variety of popular music genres, including Urban, Rock, and Country, in addition to Electronica, Reggae, Jazz, and Classical. The Music Choice channels are updated regularly so subscribers hear a never ending stream of great music from both established and emerging artists.

"We successfully kicked off our partnership with Cingular earlier this year with the launch of the MobiTV(R) service. Scaling our solution with Cingular to offer their subscribers the first opportunity in the industry to experience the MobiRadio service is revolutionary," said Phillip Alvelda, CEO and Chairman of MobiTV. "Together with Cingular, we are 'raising the bar' for wireless customers by offering this truly innovative music service."

Cingular has a long history in leading the convergence of wireless and music. The introduction of MobiRadio marks one of several Cingular music milestones, including:

   - Being the first wireless provider to offer authentic music content from
     all major record labels. (March 2004)
   - Introducing the first-of-its-kind Cingular Sounds program, which debuts
     popular artists' music as ringtones before the songs can be heard
     anywhere else. (April 2005)
   - Launching the first wireless phone with iTunes(R) (September 2005)
   - Becoming the first to offer Billboard Music Application (September
     2005)



MobiRadio on Cingular is a rich consumer application which displays album art, song and artist information during playback. In the coming months, Cingular and MobiTV expect to expand the services offered through MobiRadio by integrating the ability to instantly purchase related ringtones and other associated content as the music plays directly from the customer's Cingular phone.

"The mobile phone is a device that many people have with them all the time. Giving Cingular customers virtually anytime, anywhere access to their favorite music, without the need to carry an extra device, is the ultimate in convenience and surely a music lover's dream," said Jim Ryan, vice president, consumer data services, Cingular Wireless. "We are excited to begin our foray into wireless radio with MobiTV's new service, MobiRadio, which gives our customers 44 channels of high quality music from which to choose."

MobiRadio on Cingular is currently available on the Nokia 6620, Sony Ericsson S710 and Z500a, but will be available on additional handsets soon. The cost is $6.99 a month plus kilobyte usage. For the best value, Cingular recommends customers consider purchasing one of its MEdia Net packages.

For more information on MobiRadio on Cingular, visit http://www.cingular.com/.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 52.3 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global television and radio network for the 2 billion mobile phone and handset users worldwide The MobiTV(R) service is available in the US through Cingular, Sprint and several regional carriers; in the United Kingdom through Orange UK and 3 UK; and is now available to Canadian customers through Telus, Rogers and Bell Canada. The Emmy(R) Award winning service offers many popular TV channels from content providers such as MSNBC, ABC News Now, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, The Discovery Channel, The Weather Channel and others including country-specific channels outside the United States. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, visit http://www.mobitv.com/.

MobiTV, the MobiTV logo, MobiRadio, and the MobiRadio logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners. 

http://www.prnewswire.com/mnr/cingular/22669DATASOURCE: Cingular Wireless



CONTACT:  Kelleigh Scott of Cingular Wireless, [phone], or

; or Will Davis of GCI Group, [phone], or

, for Cingular Wireless; or Jason Taylor of MobiTV, Inc.,

[phone], or ; or Erika Shaffer of SutherlandGold

Group, [phone], ext. 309, or , for MobiTV,

Inc.



Web site:  http://www.cingular.com/

http://www.mobitv.com/

http://www.cingular.com/mobiradio

http://www.cingular.com/newsroom 

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