RR Donnelley Introduces Track and Trace Capability for Co-Mailed Publications

CHICAGO, May 1  /PRNewswire-FirstCall/ -- R.R. Donnelley & Sons Company (NYSE:RRD) today announced that it has deployed new tracking and tracing capabilities for magazines and catalogs processed through its co-mailing operations.  Co-mailing, designed to maximize postal discounts, uses sophisticated programming and material-handling systems to combine multiple magazine and catalog publications into a single, carrier-route sequenced mail stream.  The combined mail stream provides discounts to mailers and requires less handling by the USPS, which improves the quality of delivered magazines and catalogs.  Once blended however, the many publications become part of a single mailing, making tracking and tracing the individual titles a challenge.

"Co-mailing helps mailers pool their circulations to maximize the postal discounts available when mail is sorted in the way the mail carrier travels," said Dan Scapin, President, RR Donnelley Logistics.  "Historically though, the process limited the ability quickly to track and trace the publications.  This new solution allows RR Donnelley customer service and other representatives to provide this vital delivery information in just minutes to the many users of our co-mailing program."

Rick Marcoux, President RR Donnelley Magazine Division, added, "Co-mailing operations in RR Donnelley's Midwest Logistics center -- the largest private mail handling facility in the world -- deliver a seamless flow of medium and smaller circulation magazines into the mail stream at optimized postage rates. With this new track and trace capability, RR Donnelley provides a seamless flow of information as well."

About RR Donnelley

RR Donnelley (NYSE:RRD) is the world's premier full-service provider of print and related services, including business process outsourcing. Founded more than 140 years ago, the company provides solutions in commercial printing, direct mail, financial printing, print fulfillment, forms and labels, logistics, call centers, transactional print-and-mail, print management, online services, digital photography, color services, and content and database management to customers in the publishing, healthcare, advertising, retail, technology, financial services and many other industries. The largest companies in the world and others rely on RR Donnelley's scale, scope and insight through a comprehensive range of online tools, variable printing services and market-specific solutions. For more information, visit the company's web site at http://www.rrdonnelley.com/ .

Use of Forward-Looking Statements

This news release may contain "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this news release and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in RR Donnelley's filings with the SEC. RR Donnelley disclaims any obligation to update or revise any forward-looking statements. 

DATASOURCE: R.R. Donnelley & Sons Company



CONTACT:  Media Contacts, Doug Fitzgerald, Senior Vice President

Marketing & Communications, [phone],  , or

Investor Contact, Dan Leib, Vice President, Investor Relations,

[phone],  , both of R.R. Donnelley & Sons Company



Web site:  http://www.rrdonnelley.com/ 

Copyright