Rohm and Haas To Bring Eco-Efficient Solutions To Converflex Exhibition Attendees

Greener, enviro-friendly food packaging is an explosive consumer trend and an already established goal for many food marketers. Specialty materials company Rohm and Haas (NYSE:ROH) plans to address the issue in a broad way as the company unveils news on technologies and products important to the global converting and food packaging industry during this year’s Converflex exhibition in Milan, Italy, from March 24th to 28th. As part of the company’s ‘Partners for Change’ commitment, customers attending from throughout Europe, the Middle East and Africa will be exposed for the first time to valuable information on the sustainability footprint of Rohm and Haas’s most advanced and unique technologies and products.

Rohm and Haas is well known as the leading innovator and producer of water-based laminating and adhesive technologies widely used by package converters. Several of the company’s advanced solutions for food packaging converters will be featured during Converflex. The company’s ROBOND™ L adhesive systems, known to bring real eco-efficiency benefits when compared to solvent-based materials, are water-based acrylic adhesives that reduce energy consumption by as much as 50%, lower CO2 emissions by 45%, and reduce raw materials consumption by as much as 55%, says Michel Colliot, Rohm and Haas commercial manager for Europe, the Middle East and Africa (EMEA). “This unique technology brings on considerable sustainability advantages without sacrifice to end-product performance. Our technical service specialists work closely with converters, equipment suppliers and packaging film manufacturers throughout the food packaging value chain to ensure that sustainability is upheld through our water-based product line-up and other of our advanced adhesives technologies.”

The company’s unique and innovative MOR-FREE™ ELM (extremely low monomer) solventless system has also greatly expanded sustainable package alternatives recently, adds Francesco Talamonti, technical service manager, EMEA. “Our choice of raw materials and the special process used for MOR-FREE ELM series for package laminations provides an unbeatable combination of a safer, solventless adhesive system that's below 0.1 percent free isocyanate monomer and with superior processability. This dramatically lowers the risk of PAA formation, so shipment waiting time for package laminations is greatly reduced and storage and inventory issues are minimized.”

Bio-based films have developed lately as viable alternatives to fossil fuel packaging materials, but they need dedicated adhesives, according to Talamonti. “Rohm and Haas will reveal new ADCOTE™ and MOR-FREE™ systems that enable bio-resins to deliver on the performances expected for general to medium performance flexible packaging for food," says Talamonti.

To learn more about the various ‘Smart Solutions’ which Rohm and Haas brings to the Food Packaging Industry, visit the company’s technical and commercial specialists during Converflex in Hall 10, Stand C05.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $9.6 billion in 2008. Visit www.rohmhaas.com for more information. imagine the possibilities™

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