Russell Outlines Strategy To Achieve Long Term Goals and Objectives During Presentation to Investors

Russell Outlines Strategy To Achieve Long Term Goals and
Objectives During Presentation to Investors 


ATLANTA, May 12  /PRNewswire-FirstCall/ -- Russell Corporation (NYSE:RML) today
is hosting an investor conference with several members of the senior management
team presenting the Company's strategies to achieve its long term goals and
objectives.

  (Logo:  http://www.newscom.com/cgi-bin/prnh/20030630/RMLCORPLOGO )
  Key strategies to be presented include:
   -- Building Spalding into a global sporting goods mega-brand
   -- Expanding Russell Athletic's position in athletic performance products
   -- Doubling the sales and profits of Brooks over the next 4 to 5 years
   -- Continuing to build Jerzees as a leading low-cost provider of
      activewear
   -- Pursuing acquisitions where they can accelerate the Company's vision



These strategies are designed to support the Company's long term goals and
objectives beyond 2005:

   -- Annual sales growth of 5-7%
   -- Annual earnings per share growth of 12%
   -- Double digit operating income as a percent of sales by 2009



The conference is being web cast in its entirety and is open to all investors.

   Webcast Date:  Thursday, May 12, 2005
   Time:          8:00 a.m. - 12:30 p.m. Eastern Time
   To Access:     Go to the Investor Relations page on the Company's web
                  site http://www.russellcorp.com/ and click on the Analyst
                  Day webcast link.



The slide presentation used during the meeting will also be available on the
Company's web site and will be available for 30 days.

About Russell Corporation

Russell Corporation is a leading branded athletic and sporting goods company
marketing athletic apparel, uniforms, footwear and equipment for a wide variety
of sports, outdoor and fitness activities.  The Company's major brands include
Russell Athletic(R), JERZEES(R), Spalding(R), Brooks(R), Huffy Sports(R),
Bike(R), Moving Comfort(R), AAI(R) and Mossy Oak(R). The Company's common stock
is listed on the New York Stock Exchange under the symbol RML and its web site
address is http://www.russellcorp.com/ .

Forward-Looking Statement

This Press Release includes "forward-looking" statements (as defined by the
Private Securities Litigation Reform Act of 1995 (the "Act")) that describe our
beliefs concerning future business conditions, prospects, growth opportunities,
and the outlook for the Company based upon currently available information. 
Wherever possible, we have identified these statements by words such as
"anticipate," "believe," "intend," "expect," "continue," "could," "may,"
"plan," "project," "predict," "will" and similar expressions.  We include such
statements because we believe it is important to communicate our future
expectations to our shareholders, and we therefore make such statements in
reliance upon the safe harbor provisions of the Act.  All statements other than
statements of historical fact are statements that could be deemed
forward-looking statements, including, but not limited to, any projections of
sales and earnings growth.  These forward-looking statements are based upon
assumptions that we believe are reasonable. Factors that could cause our actual
results to differ materially from those expressed or implied in such
forward-looking statements include, but are not limited to: (a) our mix of
products sold; (b) our strategy for developing new business opportunities and
expanded business programs; (c) risks related to the Brooks, Huffy Sports and
American Athletic acquisitions, our ability to realize synergies associated
with those acquisitions, and our overall acquisition strategy; (d) significant
competitive activity; (e) price volatility of raw materials; and (f) other risk
factors listed in our reports filed with the Securities and Exchange Commission
from time to time. We undertake no obligation to revise the forward-looking
statements included in this Press Release to reflect any future events or
circumstances. Our actual results, performance or achievements could differ
materially from the results expressed or implied by any forward-looking
statements contained in this Press Release. 

http://www.newscom.com/cgi-bin/prnh/20030630/RMLCORPLOGO

http://photoarchive.ap.org/

DATASOURCE: Russell Corporation



CONTACT:  Financial, K. Roger Holliday, [phone], or Media, Nancy

Young, [phone], both of Russell Corporation



Web site:  http://www.russellcorp.com/ 

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