Stimulus Checks and Dex - a One-Two Punch in Sparking the Economy

Dex's Print and Online Directories Help Consumers Increase the Power of Their Tax Rebate Checks 


CARY, N.C., May 16  /PRNewswire-FirstCall/ -- Millions of dollars of tax stimulus checks are hitting mailboxes and recipients are planning ways to spend their rebates.  According to a recent CBS News/New York Times poll, nearly 70% of taxpayers plan on either spending the money they receive or use it to pay bills.  For consumers seeking places to spend their money, Dex(R) print Yellow Pages and DexKnows.com(TM), Dex's online local search site, provide information on thousands of local businesses, making it easier for shoppers to make the right choices when it comes to maximizing their tax refunds.

"Dex products were used over a billion times last year as consumers looked for qualified contractors and other service providers who best fit their need," said Maggie Le Beau, senior vice president and chief marketing officer, Dex.  "Dex offers deep content about local businesses, from their specialties and qualifications to maps, business hours and coupons, equipping consumers with the information to choose the right local business for their needs."

Yellow Pages remain a vital resource for adults seeking local businesses. According to a recent Knowledge Networks/SRI Industry Usage Study, approximately 87 percent of the U.S. population used the print Yellow Pages in 2007.  Yellow Pages usage -- including print and online searches -- grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.

About Dex

Dex is part of R.H. Donnelley (NYSE:RHD), which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads.  Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services.  For more information, visit http://www.dexknows.com/ and http://www.rhd.com/. 

DATASOURCE: R.H. Donnelley



CONTACT:  Peter Larmey of Dex, [phone], 



Web site:  http://www.rhd.com/

http://www.dexknows.com/ 

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