Asbury Automotive Group Renews Web Business with Reynolds and Reynolds

Reynolds helps Asbury dealerships increase Web traffic and boost Internet sales with search engine friendly sites and the latest Web marketing tools 


DAYTON, Ohio, Oct. 25  /PRNewswire-FirstCall/ -- The Reynolds and Reynolds Company (NYSE:REY) has reached an agreement with Asbury Automotive Group (NYSE:ABG) extending its Web Solutions agreement as Asbury's exclusive provider. New York-based Asbury, which operates 86 retail auto stores, is one of the largest automotive retail and service companies in the U.S.

Reynolds has been Asbury's exclusive Web provider for more than three years.  In the agreement, Reynolds will continue to provide and support Asbury dealerships through its Super Premium Web sites.  With the sites, Asbury dealerships have increased monthly unique visitors, Internet leads and conversion rates.

"Reynolds' search-engine friendly Web architecture and innovative design and marketing features have helped our dealerships drive traffic and increase monthly Internet leads," said Allen Levenson, vice president of Sales and Marketing at Asbury Automotive.

"The sites give consumers quick, dynamic access to vehicle inventory, financing, service and other dealership information they need and want. Moreover, the Reynolds support teams listen and work closely with us to meet our business needs," he said.

Dana Freshman, vice president of Sales and F&I Solutions, said, "Asbury has always demonstrated its leadership role in the industry. They continue to look for new and improved ways to drive business results on the Web and throughout their operations.  Their renewal affirms the value of Reynolds solutions and our partnership and we look forward to continuing to work with them."

Default Specials Across Every Dealer Site

By partnering closely with Asbury, Reynolds has been able to develop new Web features to overcome administration challenges. A recent example includes the new Default Specials Management tool that enables dealers to automatically create vehicle promotions that will display when all listed specials have been deleted.  A point of pain for many Internet departments, Reynolds' research found that 72 percent of dealerships don't offer or have current vehicle specials.

"Consumers flock to the specials pages. They are the third most-viewed page on our sites," said Stephen Stauning, director of Reynolds Web Solutions. "Dealers were asking us for a tool that verified their managers were populating these pages. Instead of developing an accountability tool, we felt dealers would benefit more from a tool that kept a special up automatically and freed their teams to focus on selling cars.

"With the new Default Specials Management tool, dealership personnel can set up a default special one time and not be concerned with verifying this area of their site on a daily basis. It's time efficient and marketing effective," added Stauning.

Reynolds Super Premium WebMakerX sites offer an array of functionality and marketing features that showcase vehicle brands and market the dealership.  As a leader in search-engine friendly automotive Web sites, Reynolds WebMakerX sites are based on innovative SpiderMAZE(TM), LeadTrap(TM) and OneCLICK(TM) technology.   For more information on the product, visit: http://www.reynoldswebsolutions.com/.

About Reynolds

Reynolds and Reynolds ( http://www.reyrey.com/ ) has helped automobile dealers sell cars and take care of customers since 1927.  Today, more than 15,000 dealers worldwide rely on Reynolds to help run their dealerships.  In the U.S. and Canada, the REYNOLDSYSTEM(TM) combines comprehensive solutions, experienced people and proven practices that drive total dealership performance through a full range of retail Web and customer relationship management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Internationally, Reynolds serves dealers in more than 35 countries through a broad range of retailing solutions and consulting services. 

DATASOURCE: The Reynolds and Reynolds Company



CONTACT: Michelle Zendah of The Reynolds and Reynolds Company,

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Web site:  http://www.reyrey.com/

http://www.reynoldswebsolutions.com/ 

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