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Shell Celebrates First Anniversary of STARZ
Online Portal Is Comprehensive Business Resource for Shell Retailers and
Wholesalers
HOUSTON, Feb. 23 /PRNewswire/ -- Shell Oil Products US today announced that
STARZ, Shell Trading And Retail Zone, is celebrating its one-year anniversary.
STARZ is a free web-based resource available exclusively to wholesalers and
retailers supplied by Shell to help them address issues and identify
opportunities related to convenience retailing and site management.
According to Ian Sutcliffe, vice president of Shell Retail US, STARZ is a
unique and innovative tool that allows Shell to effectively communicate
valuable information to its network. "We are trying to make it easier for our
customers to do business in today's tough retail environment," said Sutcliffe.
"STARZ provides operators with useful information and business-building tools,
24 hours a day through one, easy-to-access Web site."
After only a year in existence, STARZ has proven itself as an important
communications enabler, learning center and vendor access tool for Shell and
its network of more than 16,000 locations coast to coast. The Web site helps
improve communication and coordinate the implementation of Shell-branded
marketing program and promotions. Additionally, it provides industry data,
best practice information and merchandising tips in an effort to help retailers
improve the customer experience.
"STARZ helps my retailers feel a part of the Shell organization," said Vern
Kelley of Kelley Fuels, Inc., a Shell wholesaler based in Shakopee, Minnesota.
"STARZ makes it easy for my retailers to stay informed on Shell initiatives and
industry news; but, more importantly, it gives them new ideas to market their
store."
To facilitate communication between vendors and retailers, a vendor directory
has been created in STARZ with more than 80 vendors currently participating,
including The Coca-Cola Company, Kraft, Oasis Outsourcing, Belanger and NAPA.
It has proven to be a cost effective way for vendors to reach key decision
makers in the Shell network.
Another component of STARZ is the STARZ Buying Club. The STARZ Buying Club is
independently operated by the Royal Buying Group and helps Shell retailers and
wholesalers take full advantage of national vendor programs and opportunities
not readily available to independent operators. Currently, more than 1500
Shell stations participate in the club, with a goal of surpassing 3000 by the
end of 2005.
Shell retailers can access STARZ by contacting their Shell account manager or
wholesale representative. Vendors or manufactures interested in participating
in the STARZ program can contact Andy Steele at 281-874-7964 for product
related programs, and Nancy Prior at 281-874-7779 for service or equipment
related programs. For more information on the STARZ Buying Club, Shell-branded
retailers and wholesalers can contact Angela Angelilli at (877) STARZ-4-U x17
[877-782-7948 x17] or at .
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, and has a network of nearly
6,600 branded gasoline stations in the Western United States. Shell Oil
Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi
Refining, Inc., which refines and markets branded products through more than
9,400 stations in the Eastern and Southern United States. Shell Oil Company is
an affiliate of the Royal Dutch/Shell Group of Companies (NYSE:RDNYSE:SC). For
more information, please visit http://www.shell.com/ .
Royal Buying Group, Inc., headquartered in Hinsdale, Ill., is a national
organization dedicated to maximizing sales and profitability of convenience
store and petroleum locations. Recently named to the 2003 Inc. 500 as one of
America's fastest growing companies, Royal Buying Group, Inc. now represents
over 4400 locations nationwide. The core service capabilities include
negotiating with regional and national suppliers for impactful and competitive
sales and marketing programs, providing category management expertise, state of
the art marketing support, excellent customer service support as well as a
variety of additional service offerings for its membership. Visit our website
at http://www.royalbuying.com/ for more information on Royal Buying Group, Inc.
or call 1-877 STARZ 4U (1-877-782-7948).
DATASOURCE: Shell Oil Products US
CONTACT: Shell Media Line, +1-713-241-1578, or Anne Peebles of Shell Oil
Products US, +1-713-241-1584
Web site: http://www.shell.com/
http://www.royalbuying.com/