Shell Brand Expands in Tulsa, OK, With Conversion of More Than 30 Texaco Stations

Shell Brand Expands in Tulsa, OK, With Conversion of More Than 30
Texaco Stations
Expansion in Oklahoma Market Part of Largest Re-Branding Effort in U.S. History



HOUSTON, Dec. 15  /PRNewswire/ -- Residents in Tulsa, Oklahoma, and the
surrounding area will be seeing Shell yellow throughout the region as a result
of the largest brand conversion in U.S. business history.  Crescent Oil
Company, Inc., a Shell wholesaler based in Independence, Kansas, with an
established presence in Oklahoma has recently purchased 26 Texaco-branded
stations in Tulsa from Shell Oil Products US (SOP US) and will convert them to
the Shell brand, the No. 1 selling brand of gasoline in the United States.
Another Shell wholesaler, Retail Fuels Marketing, LLC, will complete the
conversion of an additional 25 stations in the area to the Shell brand at the
same time.

The conversion of Texaco-branded stations to the Shell brand in Tulsa and the
surrounding area are scheduled for completion by the end of 1st quarter 2005
with minimal inconvenience to customers.  As part of the conversion program,
Texaco credit card holders were issued Shell cards earlier in the year.  "We
are bringing a new and revitalized Shell brand to the Tulsa market, while
continuing our tradition of providing quality fuels and service," said Ian
Sutcliffe, vice-president of Retail for Shell Oil Products US.  Sutcliffe
continued, "All drivers, whether holders of Shell proprietary credit cards,
frequent or business travelers and long-distance drivers, will benefit by
having access to more Shell stations throughout the country."

The newly converted stations will have a modern and welcoming environment, and
feature a uniform approach to canopies, buildings, fuel pumps and landscaping
that will remain true to Shell's signature yellow and red colors. Shell service
stations are designed to provide a bright, clean and comfortable environment
for customers, while also representing the most modern and technologically
advanced facilities of their kind.  During the conversion process, each station
will remain open for virtually the entire period.

Crescent Oil Company, Inc., the new owner of many of the Tulsa stations
converting to the Shell brand, also has established Shell stations in Kansas,
Missouri and other parts of Oklahoma.  "We look forward to serving residents in
Tulsa under the Shell banner and providing customers with quality products,
exceptional service and competitive prices," said Phil Near, president of
Crescent Oil Company, Inc.  He added, "Consumers have a choice when they
purchase gasoline, stop at a convenience store or visit a car wash, but with
added benefits, such as the Shell MasterCard(R) from Citi Cards -- offering one
of the best rebate programs in the industry, and Shell's V-Power(R) gasoline --
we intend to make Shell the brand of choice for motorists in the area."

Shell initiated the brand conversion of its Texaco-branded stations in 2002
following Chevron's merger with Texaco.  The acquisition was part of an
agreement to allow the Chevron merger with Texaco to proceed.  Shell has almost
completed the process of converting thousands of Texaco stations nationwide to
the Shell brand, with efforts in more than 75 markets.  The company will spend
approximately $530 million on the project, which includes wholesaler support
through marketing activities and physical conversion costs.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, and has a network of nearly
7,000 branded gasoline stations in the Western United States.  Shell Oil
Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi
Refining, Inc., which refines and markets branded products through more than
10,000 stations in the Eastern and Southern United States.  Shell Oil Company
is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE:RDNYSE:SC).
For more information, please visit http://www.shell.com/ 

DATASOURCE: Shell Oil Products US



CONTACT:  media line of Shell Oil Products US, [phone]



Web site:  http://www.shell.com/ 

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