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Shell Brand Expands in Phoenix Area With the Return of the
Kapanicas Family and the Conversion of Approximately 11 Mobil Locations
Converted Stations to Offer Shell Quality Fuels
PHOENIX, Feb. 15 /PRNewswire/ -- Residents in Phoenix and the surrounding area
will soon be seeing Shell yellow all over town as Shell Oil Products US
(SOPUS), the company that markets the Shell brand in the Western United States,
kicks off its re-branding effort with the conversion of approximately 11 Mobil
locations to the Shell brand, the No. 1 brand of gasoline in the United States.
"The conversion of Mobil Superpumper locations begins a Valley-wide process to
expand the Shell brand and marks the aggressive growth of Shell quality fuels
to the Phoenix market," said Rick Powell, Southwest Region Sales Manager for
the company. "The Superpumper locations that are to be converted are among the
highest quality locations in the Valley and SOPUS is excited to have them
become part of our network. The locations are spacious, clean, and offer an
excellent customer service experience to the motoring public," concluded
Powell.
SOPUS intends to complete this initial phase of the conversion process in
Phoenix and the surrounding area by the end of February 2005, and the entire
process is expected to continue throughout the year. This effort is intended
to create minimal inconvenience to customers, as each station will remain open
for virtually the entire conversion period.
"I started in the fuel business 38 years ago as part of the Shell network and
for the past 22 years Superpumper has been a family operated business serving
the Phoenix market and we are excited about the opportunity to once again get
involved with the Shell brand," said Mike Kapanicas, Superpumper President.
The Shell MasterCard offers one of the best rebate programs in the industry
with a 5 percent rebate on Shell quality fuels and a 1 percent rebate on retail
purchases anywhere the card is used and that amounts to approximately a 9 cents
per gallon savings in Phoenix today. Local consumers can call 866-GET-Shell to
apply for the new Shell MasterCard(R) from Citi Cards.
For nearly 100 years, quality fuel products have been marketed under the Shell
brand through a nationwide network of branded service stations.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, and has a network of
approximately 6,600 branded gasoline stations in the Western United States.
Shell Oil Company is an affiliate of the Royal Dutch/Shell Group of Companies
(NYSE:RDNYSE:SC). For more information, please visit http://www.shell.com/ .
DATASOURCE: Shell Oil Products US
CONTACT: Cameron Smyth of Shell Oil Products US, +1-661-253-0737, or
Shell Oil Products US, +1-713-241-1578
Web site: http://www.shell.com/