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STARZ Buying Club Celebrates First Anniversary; Shell-Branded
Retail Outlets Enjoy Savings and Efficiencies From Program
HOUSTON, Dec. 17 /PRNewswire/ -- Shell Oil Products US today announced that
the STARZ Buying Club is celebrating its one-year anniversary. The STARZ
Buying Club is a complete convenience merchandising and marketing program
designed to create value-added, cost saving programs for Shell branded
retailers and wholesalers. Royal Buying Group manages the STARZ Buying Club
and is responsible for developing vendor marketing programs, administering
rebates and directing vendor promotions.
According to James Rudolph a Shell-branded operator with Rudolph Management,
the STARZ buying club provides his business with value on a daily basis. "We
have a chain of 19 convenience stores that are well serviced by a STARZ Buying
Club representative who is detail-oriented and always on the lookout for ways
to maximize my savings. I've labeled him our 'Savings Cop.'"
The STARZ Buying Club is one of the components available through the Shell
Trading and Retail Zone, a proprietary web-portal that provides Shell-branded
retailers and wholesalers with site operations and convenience retailing tools
and information. The site acts as a one-stop resource or virtual office
headquarters, and the STARZ Buying Club is offered as a tool to help individual
business people enjoy savings and buying power typically available to large
buying networks through specially designed merchandising programs and
promotional offers.
"STARZ Buying Club members are receiving programs and rebate opportunities that
aren't available to other convenience store operators. The volatility of the
convenience store industry combined with the stores' need to increase margins
has resulted in a strong demand for our services," said Michael Zielinski,
president and chief executive officer of Royal Buying Group, Inc. "Our ability
to communicate directly with Shell retailers and wholesalers makes it easy and
efficient for our vendor partners to reach a valuable audience."
The STARZ Buying Club will be offering valuable introductory programs for 2005
and retailers that join by the end of the year will receive guaranteed
participation in all 2005 programs and contracts. To date, almost 1500 retail
locations have joined the STARZ Buying Club.
For more information or to join the STARZ Buying Club, please contact Angela
Angelilli at (877) STARZ-4-U x17 [877-782-7948 x17] or at .
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, and has a network of nearly
7,000 branded gasoline stations in the Western United States. Shell Oil
Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi
Refining, Inc., which refines and markets branded products through more than
10,000 stations in the Eastern and Southern United States. Shell Oil Company
is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE:RDNYSE:SC).
For more information, please visit http://www.shell.com/
Royal Buying Group Inc., headquartered in Hinsdale, Ill., is a national
organization dedicated to maximizing sales and profitability of convenience
store and petroleum locations. Recently named to the 2003 Inc. 500 as one of
America's fastest growing companies, Royal Buying Group, Inc. now represents
over 4400 locations nationwide. The core service capabilities include
negotiating with regional and national suppliers for impactful and competitive
sales and marketing programs, providing category management expertise, state of
the art marketing support, excellent customer service support as well as a
variety of additional service offerings for its membership. Visit our website
at http://www.royalbuying.com/ for more information on Royal Buying Group, Inc.
or call 1-877 STARZ 4U (1-877-782-7948)
DATASOURCE: Shell Oil Products US
CONTACT: Anne Peebles of Shell Oil Products US, +1-713-241-1584, or
Shell Media Line, +1-713-241-1578
Web site: http://www.shell.com/
http://www.royalbuying.com/