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New Shell Gasoline Card Customers 'Get $25 Back'; - One of
Industry's Best Offers Supported By Dealer Incentives -
HOUSTON, April 15 /PRNewswire/ -- Shell Oil Products US, marketer of the No. 1
selling gasoline brand and the best-selling premium gasoline in the US,
recently launched a second-quarter promotion designed to reward new Shell
Gasoline Card holders for their fuel purchases and further build the company's
branded gasoline credit cardholder base. Now through June 30, 2005, consumers
who apply and are approved for the proprietary no-fee Shell Gasoline Card are
eligible for a $25 rebate, which is currently one of the most competitive
credit offers in the petroleum industry.
Customers who make four purchases with their new Shell Gasoline Card within the
first 60 days will receive a $25 rebate on their credit card statements. Shell
US Card & Payments Manager Carolyn Yapp stated, "Since 75 percent of the United
States population lives within five miles of one of Shell's convenient
coast-to-coast quality fuels and service provider locations, there is real
value in being a branded cardholder of this network."
The "Get $25 back" consumer rebate incentive program is based upon a successful
program initiated in 2004. Last year, based on the tracked applications
received, the promotion resulted in a 50 percent increase in Shell Gasoline
Card applications from the previous year and more than 30,000 new loyal Shell
cardholders began shopping at Shell. This year, Shell hopes the enhanced
promotion of the Shell Gasoline Card will result in an additional 35,000 new
Shell Gasoline Card holders.
The "Get $25 back" promotion is also designed to benefit Shell-branded
wholesale, direct retail and multi-site operators by driving traffic to sites
and increasing the number of Shell Gasoline Card holders, which are among
Shell's most frequent and loyal customers. Shell Gasoline Card holding
customers purchase double the amount of fuel as compared to regular bankcard
customers and Shell does not charge transaction fees on the Shell Gasoline
Card, another benefit for operators.
Additionally, a Shell-branded wholesale, direct retail and multi-site operator
"Get $25 Back" incentive program rewards eligible marketers, managers and store
employees with Shell V-Power(R) gasoline gift card prizes based upon the number
of new Shell Gasoline Card applications submitted. The program has expanded to
provide higher incentive rewards that include the retail location employees.
Yapp continues, "We hope the opportunity to sell additional gallons of fuel,
combined with financial incentives for signing up new customers to the Shell
Gasoline Card, will increase participation at the site level. It's a great
opportunity to help build their business, and we hope our operators will take
advantage of it."
Shell operators are being backed in their efforts to secure new cardholders by
marketing support from elevated Point-of-Purchase (POP) site materials and
co-op print and radio advertising. In addition to promoting the "Get $25 back"
customer incentive, the site messaging also will reinforce Shell's national
fuel message by reminding customers to try Shell V-Power(R), America's
best-selling premium gasoline.
POP images are available upon request.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, and has a network of
approximately 6,600 branded gasoline stations in the Western United States.
Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with
Saudi Refining, Inc., which refines and markets branded products through more
than 9,400 stations in the Eastern and Southern United States. Shell Oil
Company is an affiliate of the Royal Dutch/Shell Group of Companies
(NYSE:RDNYSE:SC). For more information, please visit http://www.shell.com/ .
DATASOURCE: Shell Oil Products US
CONTACT: Karyn Leonardi-Cattolica of Shell Oil Products US,
+1-713-241-1578, or Shell Media Line, +1-713-241-4544
Web site: http://www.shellus.com/
http://www.shell.com/