In the Cards - Capture Resource Completes Acquisition of Catalina Marketing's Loyalty Card Division

In the Cards - Capture Resource Completes Acquisition of Catalina
Marketing's Loyalty Card Division
Philadelphia's Top Input Management Company Becomes Leader in Reward and
Loyalty Card Programs 


BRISTOL, Pa., April 14  /PRNewswire/ -- Capture Resource, a leader in
innovative input management solutions, announced today that they have
successfully completed the acquisition of the "Loyalty Card and Data Entry"
services business from Catalina Marketing Corporation .

This acquisition strengthens Capture Resource's position as a leading provider
of image and data capture, transaction processing and business process
outsourcing solutions. In addition, it enables Capture Resource to offer a
complete, reward processing outsourcing solution to clients seeking to
capitalize on this growing trend in consumer marketing.

This acquisition creates the ultimate one-stop solution for any company running
an ongoing reward campaign or those planning the launch of such a program.
Typically, these programs require careful planning and the coordination of
multiple vendors for card and key tag development and production, application
design, data capture, and database management. Capture Resource offers the only
resource companies need to plan and execute a reward or gift card program.

"Reward & Loyalty Card marketing is a growing practice for any type of retailer
(and e-tailer) seeking to increase their market share and sales volume,"
commented Gary Smith, Executive Officer of Capture Resource. "With this
acquisition, Capture Resource offers the full solution, the experience and the
expertise to ensure our clients' success in launching and maintaining these
programs."

About Catalina Marketing Corporation

Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing offers
an array of behavior-based promotional messaging, loyalty programs and direct
to patient information. Personally identifiable data that may be collected from
the company's targeted marketing programs, as well as its research programs,
are never sold or given to any outside party without the express permission of
the consumer.

About Capture Resource

Capture Resource is a leading provider of innovative input management solutions
including high-volume mail processing, high-speed forms and document scanning,
automated data capture, and domestic and offshore manual data capture. Capture
Resource draws upon these service competencies and a forward-thinking approach
to technology while utilizing state-of-the-art tools to provide client
solutions that are both customized and efficient. Capture Resource currently
processes more than 100,000,000 transactions annually through nine integrated
processing centers worldwide.  Additional information is available at
http://www.captureresource.com/. 

DATASOURCE: Capture Resource



CONTACT:  Carl Gersh, BeSeen Communications, [phone] x811,

, for Capture Resource



Web site:  http://www.catalinamarketing.com/ 

Web site:  http://www.captureresource.com/ 

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