Eugene P. Beard Elected to Board of Directors of Catalina Marketing Corporation

Eugene P. Beard Elected to Board of Directors of Catalina
Marketing Corporation 


ST. PETERSBURG, Fla., July 8  /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE:POS) announced today that Eugene P. Beard, 69, has been
elected to the company's board of directors, increasing the board to eight
members.  Mr. Beard will also serve as a member of the company's audit
committee and has been designated as the audit committee financial expert.

Mr. Beard is the chairman and chief executive officer of Westport Asset Fund,
Inc.  Until his retirement in 1999, Mr. Beard was vice chairman, finance and
operations of The Interpublic Group of Companies, Inc., a worldwide advertising
and marketing communications group, where he spent almost 20 years.

A retired board member of The Interpublic Group of Companies, Inc., and
chairman of its finance committee, Eugene Beard currently serves on the boards
of directors of 59 Wall St. Fund, Old Westbury Fund, and Mattel Inc.,
(NYSE:MAT).

Mr. Beard is a member of the Advisory Council for Ethics and the Professions at
Harvard's John F. Kennedy School of Government where he established the Beard
Graduate and Faculty Fellowship programs for Ethics in the Professions.  He
also founded the Beard Center for Leadership & Ethics in Business at
Pittsburgh's Duquesne University.

Commenting on the announcement, Frederick W. Beinecke, chairman of the board of
Catalina Marketing Corporation, said, "We are pleased to welcome Gene Beard to
our board.  Gene's extensive financial, leadership and business experience will
be valuable resources to our company."

Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior- based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing offers
an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the Company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.

Certain statements in the preceding paragraphs are forward looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of economic
and competitive conditions and seasonal variations, actual promotional
activities and programs with the Company's customers, the pace of installation
of the Company's store network, the success of new services and businesses and
the pace of their implementation, the Company's ability to maintain favorable
client relationships, the timing of completion of the Company's audits, the
timing of the completion of the Company's future SEC filings, the outcome and
impact of an ongoing SEC investigation into certain of the Company's prior
fiscal years, and the outcome and impact of the pending shareholder class
action and derivative lawsuits. 

DATASOURCE: Catalina Marketing Corporation



CONTACT:  Investors, Christopher W. Wolf, Executive Vice President and

Chief Financial Officer, [phone], or Joanne Freiberger, Vice

President, Finance, [phone], or Media, Susan Gear, Executive Director,

Marketing, [phone], all of Catalina Marketing



Web site:  http://www.catalinamarketing.com/

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