Catalina Marketing Sells Japan Billboard Business

Catalina Marketing Sells Japan Billboard Business 


ST. PETERSBURG, Fla., Sept. 7  /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE:POS) today announced that it completed the sale of its
Japanese outdoor advertising business on August 31, 2004.  Japan Billboard,
also known as Pacific Media KK, was an indirect wholly owned subsidiary of
Catalina Marketing.  The decision to divest this business is part of the
company's previously announced strategy to focus on proprietary applications at
the point of sale.

Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com/ ) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing offers
an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.

Certain statements in the preceding paragraphs are forward looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of economic
and competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of installation
of the company's store network, the success of new services and businesses and
the pace of their implementation, the company's ability to maintain favorable
client relationships, the timing of the completion of the company's future SEC
filings, the outcome and impact of an ongoing SEC investigation into certain of
the company's prior fiscal years, and the outcome and impact of the pending
shareholder class action and derivative lawsuits. 

DATASOURCE: Catalina Marketing Corporation



CONTACT: Investors, Christopher W. Wolf, Chief Financial Officer,

[phone], or Joanne Freiberger, Vice President, Finance,

[phone], or Media, Susan Gear, Executive Director, Marketing,

[phone], all of Catalina Marketing Corporation



Web site:  http://www.catalinamarketing.com/ 

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