Catalina (NYSE:POS)
Historical Stock Chart
From Jul 2019 to Jul 2024
![Click Here for more Catalina Charts. Click Here for more Catalina Charts.](/p.php?pid=staticchart&s=NY%5EPOS&p=8&t=15)
Netezza Corporation today announced that Catalina
Marketing Corporation (NYSE: POS), the global leader in behavior-based
marketing across multiple industries, has deployed the Netezza
Performance Server(R) (NPS(R)) system to analyze growing data volumes
captured by its Retail Direct Online Interactive (RDOLi) data
management service. The NPS system allows Catalina Marketing to
quickly store and access more than 350 billion market basket records
collected from the Catalina Marketing Network(R), which is installed
in 17,500 retail locations nationwide.
To keep pace with approximately 20 terabytes of customer data
being generated by its retail clients, Catalina Marketing selected the
NPS data warehouse appliance to replace its legacy data warehouse
environment. By analyzing customer data collected through its network,
Catalina Marketing provides retail organizations with marketing
services and insights based on the purchasing behavior of consumers.
As a result, Catalina's clients are able to offer more effective
promotional communications, incentives and loyalty programs to their
customers.
Deploying the NPS system enables Catalina Marketing to
substantially increase analytic query performance at a lower total
cost of ownership, while offering customers a more detailed and
historical view of their data. Now, Catalina can accommodate 70 times
more queries on five times the data using the same Business
Intelligence applications previously utilized by the company without
incurring additional operational costs. The NPS system also allows
Catalina Marketing's RDOLi data management service to accommodate a
greater number of end users, who access the system to perform queries
and reporting.
"By taking control of our database service, Netezza is helping us
provide our customers with the best possible service," said Eric
Williams, Catalina Marketing Chief Information Officer. "The NPS
system allows us to substantially improve database performance."
"Catalina Marketing has one of the largest, actively queried
databases in the world," said Jit Saxena, CEO and co-founder, Netezza
Corp. "By selecting the Netezza Performance Server data warehouse
appliance, Catalina Marketing can utilize a powerful system that
delivers faster, more efficient results in minutes rather than hours
or even days. These performance gains offer Catalina Marketing a
competitive advantage with the ability to respond quickly to customer
demand."
The Netezza Performance Server system is the market-leading data
warehouse appliance, built specifically to analyze terabytes of
detailed data 10 to 50 times faster than existing data warehouse
options, at half the cost. The NPS system stores, filters and
processes terabytes of records within a single unit, analyzing only
the relevant information for each query. Netezza has placed the CPU
power next to the data, allowing the NPS system to speed through
processes that would occupy most data warehouse systems for hours, or
even days, thereby enabling dramatic increases in productivity across
the organization. Customers who have recognized the performance
benefits of Netezza's approach include Ahold USA, Amazon.com, Cingular
Wireless, CNET Networks, Epsilon, Neiman Marcus, Orange UK, Premier,
Inc., Shoppers Drug Mart Corporation and The TJX Companies.
About Netezza Corporation
Netezza is the market-leading provider of enterprise-class data
warehouse appliances that deliver breakthrough performance and
ease-of-use at a fraction of the cost of traditional data warehouses.
The Netezza Performance Server system enables Fortune 1000 customers
with terabytes of dynamic, detailed data to dramatically simplify even
the most complex Business Intelligence (BI) initiatives. By
architecturally integrating database, server and storage within a
single appliance, the NPS system delivers 10 to 50 times the
performance at half the cost of existing systems. Founded in 2000 and
based in Framingham, Mass., Netezza has offices in Washington, DC, the
United Kingdom and Asia Pacific. The Company has raised more than $68M
from leading venture capital firms, including Matrix Partners, Charles
River Ventures, Battery Ventures, Orange Ventures, Sequoia Capital and
Meritech Capital Partners. For more information about Netezza, please
visit www.netezza.com.
About Catalina Marketing Corporation
Based in St. Petersburg, FL, Catalina Marketing Corporation
(www.catalinamarketing.com) was founded over 20 years ago based on the
premise that targeting communications based on actual purchase
behavior would generate more effective consumer response. Today,
Catalina Marketing combines unparalleled insight into consumer
behavior with dynamic consumer access. This combination of insight and
access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the
right message at exactly the right time. Catalina Marketing offers an
array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may
be collected from the company's targeted marketing programs, as well
as its research programs, are never sold or provided to any outside
party without the express permission of the consumer.