Catalina (NYSE:POS)
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Catalina Marketing Corporation and Walgreens Announce Chain Wide
Launch of Catalina Marketing Network(R)
ST. PETERSBURG, Fla., May 2 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE:POS), the global leader in behavior-based marketing across
multiple industries, today announced that it has signed an agreement with
Walgreens to install the Catalina Marketing Network(R), the Company's consumer
checkout communication system, at the front checkout counters in the drugstore
chain's 4700-plus United States stores.
The system will deliver relevant manufacturer communications to Walgreens
customers. Catalina Marketing anticipates that the installation of the Walgreen
stores will be completed during fiscal year 2006.
"We're looking forward to a very successful rollout with Walgreens," said L.
Dick Buell, chief executive officer of Catalina Marketing Corporation. "By
installing the Catalina Marketing Network(R) chain-wide, Walgreens will realize
greater returns on their marketing investments -- motivating repeat visits,
increasing purchases, building loyalty, and generating trial of new products
and services."
The addition of the nation's largest drugstore chain extends considerably the
consumer reach opportunities across Catalina Marketing's syndicated network.
With the Walgreens installation, Catalina is significantly increasing its
potential to communicate with consumers purchasing products in such categories
as beauty care, personal care and over-the-counter medicines. Companies that
manufacture and market products sold in the drug class of trade can take
advantage of the expanded consumer checkout communication system to reach the
right consumer at the right time with the right message -- wherever and
whenever their products are sold.
The deal with Walgreens is the second between the two companies. Catalina
Health Resource, a division of Catalina Marketing Corporation, signed an
agreement with Walgreens in 1999. Catalina Health Resource distributes
PatientLink(TM), a customized patient education sheet, with each prescription
dispensed in Walgreens' pharmacies. PatientLink(TM) provides meaningful health
information, educating patients about their medical prescriptions, improving
prescription compliance, and encouraging patients to discuss therapy options
with their healthcare professionals.
About Catalina Marketing Corporation
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded over 20 years ago on the
concept that targeted communications, based on actual purchase behavior, would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing offers
an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.
About Walgreen Co.
Walgreen Co. is the nation's largest drugstore chain with fiscal 2004 sales of
$37.5 billion. The company operates 4,761 stores in 45 states and Puerto Rico.
Walgreens also provides additional services to pharmacy patients and
prescription drug plans through Walgreens Health Initiatives (a pharmacy
benefits manager), Walgreens Mail Service, Walgreens Specialty Pharmacy and
Walgreens Home Care.
Certain statements in the preceding paragraphs are forward-looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of economic
and competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of installation
of the company's store network, the success of new services and businesses and
the pace of their implementation, the company's ability to maintain favorable
client relationships, the outcome and impact of an ongoing SEC investigation
into certain of the company's prior fiscal years, and the outcome and impact of
the pending shareholder class action and derivative lawsuits.
DATASOURCE: Catalina Marketing Corporation
CONTACT: investors, Rick Frier, Executive Vice President, Finance, 727-
579-5307, or Joanne Freiberger, Vice President, Finance, 727-579-5116, or
media, Michelle Bauer, Executive Director, Corporate Marketing, 727-579-5129,
all of Catalina Marketing Corporation
Web site: http://www.catalinamarketing.com/