Catalina (NYSE:POS)
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Catalina Marketing Corporation Selects comScore Networks as
BAR(R) Licensing Partner
ST. PETERSBURG, Fla., March 15 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE:POS), the global leader in behavior-based marketing, today
announced that it has partnered with comScore Networks to offer clients its
Behavior Activated Research(R) (BAR(R)) solution. The partnership is designed
to leverage the value of the Catalina Marketing Network(R) and offer marketers
new opportunities to better understand consumers.
"BAR(R) will allow us to effectively pre-qualify and reach potential research
participants based on their actual in-store purchase behavior, and deliver a
personalized survey invitation via the Catalina Marketing Network(R)," said
Gian Fulgoni, chairman of comScore Networks. "We are very excited to be
offering such an innovative product that delivers deep insight into consumer
behavior and attitudes, providing our consumer packaged goods and
pharmaceutical clients with the highly targeted knowledge they need to make
decisions quickly and confidently."
comScore provides syndicated and customized research services to more than 450
clients, including many of the world's most sophisticated manufacturers and
retailers.
"comScore's deep CPG industry knowledge and market research expertise makes it
an ideal partner for Catalina's BAR(R) technology," said Dick Buell, chief
executive officer of Catalina Marketing Corporation. "We expect this
relationship will create a strong product and service offering that will yield
significant value for both parties."
Catalina Marketing Corporation will continue to offer packaged goods
manufacturers its New Product Response System(SM) (NPRS), which uses a
combination of behavioral and attitudinal data to optimize new product
launches. NPRS uses consumer purchase data to identify consumer segments
critical for the new product's success. New product trial and repeat behavior
exhibited by the segments is monitored and reported. Attitudinal insights,
directly related to the observed trial and repeat behavior, are gathered using
BAR(R) technology. Within weeks of product launch, actionable insight is
available, providing manufacturers with flexibility to adjust their product or
communications strategies while still in the launch phase.
About comScore Networks
comScore Networks provides unparalleled insight into consumer behavior and
attitudes. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore explicit permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in survey
research that captures and integrates their attitudes and intentions. Through
its patent-pending technology, comScore measures what matters across a broad
spectrum of behavior and attitudes. comScore consultants apply this deep
knowledge of customers and competitors to help clients design powerful
marketing strategies and tactics that deliver superior ROI. For more
information, please visit http://www.comscore.com/.
About Catalina Marketing Corporation
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago on the concept
that targeted communications, based on actual purchase behavior, would generate
more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing offers
an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of economic
and competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of installation
of the company's store network, the success of new services and businesses and
the pace of their implementation, the company's ability to maintain favorable
client relationships, the outcome and impact of an ongoing SEC investigation
into certain of the company's prior fiscal years, and the outcome and impact of
the pending shareholder class action and derivative lawsuits.
DATASOURCE: Catalina Marketing Corporation
CONTACT: Michelle Bauer, Executive Director, MarCom and Strategic
Planning, +1-727-579-5129, for Catalina Marketing Corporation
Web site: http://www.catalinamarketing.com/
http://www.comscore.com/