Catalina (NYSE:POS)
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Catalina Marketing Corporation (NYSE: POS), the global
leader in behavior-based marketing across multiple industries,
announced that it has signed an agreement with Kmart, a subsidiary of
Sears Holdings Corporation, to install the Catalina Marketing
Network(R), the company's consumer checkout communication system, at
the registers of an additional 1,000 Kmart stores nationwide. The
system will deliver relevant manufacturer communications to Kmart
customers.
"We are looking forward to the expansion and a successful
partnership with Kmart, one of the largest mass retailers in the
country," said L. Dick Buell, chief executive officer of Catalina
Marketing Corporation. "By utilizing the Catalina Marketing Network(R)
system in all Super Kmarts, and now most Kmart stores, the retailer
will quickly see the benefits of offering high value incentives and
messages to the consumer, which will motivate repeat visits, build
loyalty and generate a trial of new products, departments and
services."
The expansion in Kmart stores provides Catalina with a larger
presence in a mass-market retailer. Companies that manufacture and
market products sold in Kmart can utilize the consumer checkout
communication system to reach the right consumer at the right time
with the right message. Catalina Marketing anticipates that the
installation of the Kmart stores will be completed by fall 2006.
"This agreement will give our customers the ability to make their
shopping dollars go further," said Peter Whitsett, senior vice
president and general merchandising manager for Kmart. "We also see
this as the perfect vehicle to promote all parts of our stores,
including non-food areas, as well as cross-promote to other formats."
About Catalina Marketing Corporation
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(www.catalinamarketing.com) was founded over 20 years ago based on the
premise that targeting communications based on actual purchase
behavior would generate more effective consumer response. Today,
Catalina Marketing combines unparalleled insight into consumer
behavior with dynamic consumer access. This combination of insight and
access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the
right message at exactly the right time. Catalina Marketing offers an
array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may
be collected from the company's targeted marketing programs, as well
as its research programs, are never sold or provided to any outside
party without the express permission of the consumer.
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ: SHLD), is a mass merchandising company that offers customers
quality products through a portfolio of exclusive brands that include
Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and
Route 66. For more information visit the company's website at
www.kmart.com or the Sears Holdings Corporation website at
www.searsholdings.com.
Certain statements in the preceding paragraphs are
forward-looking, and actual results may differ materially. Statements
not based on historic facts involve risks and uncertainties,
including, but not limited to, the changing market for promotional
activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies,
the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the
company's customers, the pace of installation of the company's store
network in retail locations including mass-market retailers, the
success of new services and businesses and the pace of their
implementation, the company's ability to maintain favorable client
relationships, the outcome and impact of an ongoing SEC investigation
into certain of the company's prior fiscal years, and the outcome and
impact of the pending shareholder class action and derivative
lawsuits.