Catalina (NYSE:POS)
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Catalina Marketing Appoints L. Dick Buell As Chief Executive Officer And
Director
ST. PETERSBURG, Fla., March 16 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation today announced the appointment of L. Dick Buell, 53, as chief
executive officer and member of the company's board of directors.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040316/FLTU037 )
Dick Buell has more than 22 years of experience in the consumer packaged goods
industry with a significant focus on executive management, strategic development
and marketing. His background includes experience as chief operating officer of
Foodbrands America, Inc. and chief executive officer of Griffith Laboratories,
Inc., as well as executive marketing and strategy positionsat Kraft Inc.
Earlier, Mr. Buell gained a strong foundation in strategic management at
McKinsey & Company.
During his ten years as chief executive officer at Griffith Laboratories, Inc.,
a global food ingredient company, Mr. Buell demonstrated consistent success in
achieving profitable revenue growth. At Foodbrands America Inc., a division of
Tyson Foods, he served as the president and chief operating officer of the
operating divisions. Additionally, Mr. Buell led and directed the marketing
activities for all of the grocery product groups as vice president of marketing
and vice president of strategy and development at Kraft Inc.
"Catalina Marketing's board of directors has been searching for a candidate with
significant prior experience as a chief executive officer and who also has
marketing experience in the consumer packaged goods industry. We are delighted
Dick has the business and industry experience we have been seeking. We are
pleased to welcome him now to lead this company," said Frederick Beinecke,
chairman of the board of Catalina Marketing Corporation.
Mr. Buell succeeds Michael O'Brien, one of the company's founders and a former
chairman and chief executive officer of the company, who has served as interim
chief executive officer since November. Mr. O'Brien will remain available to
the company as a consultant.
"I want to thank Mike O'Brien for filling the position of interim chief
executive officer for the past several months. We greatly appreciate the
leadership and direction he has provided during this difficult time," continued
Mr. Beinecke.
Mr. Buell's appointment as chief executive officer and director is effective
immediately.
Mr. Buell said, "Catalina Marketing was established on entrepreneurial,
forward-thinking principles which it still personifies today as the leader in
behavior-based marketing. I look forward to working with the senior management
team to build on this solid foundation."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right consumer receives
the right message at exactly the right time.Catalina Marketing offers an array
of behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers for the issuance of certain
product coupons and other promotions, the effect of economic and competitive
conditions and seasonal variations, actual promotional activities and programs
with the company's customers, the pace of installation of the company's store
network, the policies and programs of the company's retail partners, the success
of new services and businesses and the pace of their implementation, and the
company's ability to maintain favorable client relationships.
http://www.newscom.com/cgi-bin/prnh/20040316/FLTU037
DATASOURCE: Catalina Marketing Corporation
CONTACT: Investors, Christopher W. Wolf, Executive Vice President and
Chief Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice
President, Finance, +1-727-579-5116, or Media, Susan Gear,
Executive Director, Marketing, +1-727-579-5452
, all of Catalina Marketing
Web site: http://www.catalinamarketing.com/