Catalina Marketing Announces Departure of Christopher W. Wolf, Executive Vice President and Chief Financial Officer

Catalina Marketing Announces Departure of Christopher W. Wolf,
Executive Vice President and Chief Financial Officer 


ST. PETERSBURG, Fla., Nov. 9  /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE:POS) today announced that Christopher W. Wolf, executive vice
president and chief financial officer, will be stepping down as CFO and leaving
the company as of November 30, 2004.

"Chris Wolf's dedication and professional expertise were critical to the
company successfully completing its recent financial accounting restatements.
Chris' work during his eight-year tenure is very much appreciated, as well as
his commitment to work with the organization through a transition period.  We
wish Chris good luck in his future endeavors," said Frederick W. Beinecke,
chairman of the board of directors for Catalina Marketing.

Effective immediately, Catalina Marketing has appointed Mr. Robert Woltil as
interim chief financial officer.  Recently working as a financial consultant,
Mr. Woltil brings 30 years of business management experience to the
organization, with 24 years focused primarily in finance and accounting. Having
served in roles such as chief executive officer, chief financial officer and
vice president of financial planning and control, Mr. Woltil has developed
extensive knowledge in the areas of financial management, restructuring,
organizational development and process design.

"We are pleased to have Mr. Woltil's services directing the financial aspects
of the company in this transitional period as we finalize the process of
appointing a permanent CFO," said Dick Buell, chief executive officer.

Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing offers
an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.

Certain statements in the preceding paragraphs are forward-looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of economic
and competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of installation
of the company's store network, the success of new services and businesses and
the pace of their implementation, the company's ability to maintain favorable
client relationships, the outcome and impact of an ongoing SEC investigation
into certain of the company's prior fiscal years, and the outcome and impact of
the pending shareholder class action and derivative lawsuits. 

DATASOURCE: Catalina Marketing Corporation



CONTACT:  Media, Rachel Keener, Corporate Communications Manager,

[phone], or, investors, Joanne Freiberger, Vice President, Finance,

[phone], both of Catalina Marketing Corporation 



Web site:  http://www.catalinamarketing.com/ 

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