Catalina Marketing Announces Color Printer Rollout

Catalina Marketing Corporation (NYSE:POS), the global
leader in behavior-based marketing across multiple industries, today
announced the upcoming rollout of its new full-color printers, to be
located in Catalina retail partner stores nationwide. The
groundbreaking new technology will allow both retailers and consumer
goods manufacturers to deliver dynamic, full-color messages with
appealing product images to distinct target consumer segments,
improving the efficiency of in-store promotions and brand-building
efforts. The technology will be supplied and supported as part of a
multi-year agreement with Epson America.
   "We look forward to great success with our full-color and graphics
communications initiative," said Dick Buell, chief executive officer
of Catalina Marketing Corporation. "Color graphics and imaging
capabilities are the next generation for Catalina's behavior-based
consumer communication strategy. We believe this rollout will further
improve both the impact and the effectiveness of our targeted
messaging; it will enable new product introduction, business and brand
development opportunities for our manufacturer clients and retail
partners; and it will position Catalina Marketing well for long-term
growth."
   The new, full-color and full-graphics communications will expand
Catalina's current thermal black and white printing capability, which
has been the cornerstone of Catalina's behavior-based targeted
marketing program for more than 22 years. The initial rollout is
scheduled to begin in mid 2006 and is expected to be completed in late
2007. Approximately 3.7 billion promotions are printed by Catalina in
retailers throughout the United States annually, reaching more than
230 million shoppers on a weekly basis.
   "We have had a strong, long-standing partnership with Catalina,"
said Bud Weist, vice president of sales and marketing, Epson System
Device Group. "We are confident that Catalina's new full-color
solution will dramatically enhance its retail in-store marketing
communications, while ensuring more successful in-store promotions for
Catalina's customers."

   About Catalina Marketing Corporation

   Based in St. Petersburg, Fla., Catalina Marketing Corporation,
http://www.catalinamarketing.com, was founded over 20 years ago based
on the premise that targeting communications based on actual purchase
behavior would generate more effective consumer response. Today,
Catalina Marketing combines unparalleled insight into consumer
behavior with dynamic consumer access. This combination of insight and
access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the
right message at exactly the right time. Catalina Marketing offers an
array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may
be collected from the company's targeted marketing programs, as well
as its research programs, are never sold or provided to any outside
party without the express permission of the consumer.

   About Epson

   Epson offers an extensive array of POS printers and transaction
terminals for the retail, hospitality, supermarket and banking
markets. Founded in 1975, Epson America, Inc. is the U.S. affiliate of
Japan-based Seiko Epson Corporation, a global manufacturer and
supplier of high-quality technology products that meet customer
demands for increased functionality, compactness, systems integration
and energy efficiency. Epson America, Inc. is headquartered in Long
Beach, California. For more information, please visit
http://www.pos.epson.com.

   Certain statements in the preceding paragraphs are
forward-looking, and actual results may differ materially. Statements
not based on historic facts involve risks and uncertainties,
including, but not limited to, potential complications, hardware and
software issues and delays related to the schedule, installation and
operation of color printers, the effectiveness of color printers to
increase sales and redemption rates or provide a more effective
advertising medium, the changing market for promotional activities,
especially as it relates to policies and programs of packaged goods
and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of
economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the
pace of installation of the company's store network including as it
relates to the installation of color printers in existing and future
retail channels, the success of new services and businesses and the
pace of their implementation, the company's ability to maintain
favorable client and retailer relationships, the outcome and impact of
an ongoing SEC investigation into certain of the company's prior
fiscal years, and the outcome and impact of the pending shareholder
class action and derivative lawsuits.