Catalina Marketing Announces CVS to Discontinue Participation in the Health Resource Pharmacy Network

Catalina Marketing Announces CVS to Discontinue Participation in
the Health Resource Pharmacy Network 


ST. PETERSBURG, Fla., April 8  /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation  today announced CVS has discontinued participation in the Health
Resource retail pharmacy network. The decision reflects shifting priorities
within the CVS organization at the current time.

"It is unfortunate that CVS' corporate priorities necessitate that they leave
our network at this time.  However, our national retail pharmacy network remains
strong and Catalina Health Resource is positioned for future growth," said Craig
Scott, president of Catalina Health Resource.

Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right consumer receives
the right message at exactly the right time. Catalina Marketing offers an array
of behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.

Certain statements in the preceding paragraphs are forward looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods manufacturers for the issuance of certain product coupons, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the pace of
installation of the company's store network, the success of new services and
businesses and the pace of theirimplementation, the company's ability to
maintain favorable client relationships, the timing of completion of the
company's audits, the nature and extent of any changes to the company's audits
and reaudits, the outcome and impact of the ongoing SEC investigation, the
outcome of the resolution of the other reportable events disclosed in the
company's Form 8-K dated August 20, 2003, and the outcome and impact of the
pending shareholder class action. 

DATASOURCE: Catalina Marketing Corporation



CONTACT:  Investors, Christopher W. Wolf, Chief Financial Officer,

[phone], or Joanne Freiberger, Vice President, Finance,

[phone], or Media, Susan Gear, Executive Director, Marketing,

[phone], all of Catalina



Web site:  http://www.catalinamarketing.com/

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