Catalina Marketing Announces Appointment of William Maiola as Executive Vice President and Chief Development Officer

Catalina Marketing Corporation (NYSE:POS) today
announced the appointment of William L. Maiola, 57, as executive vice
president and chief development officer.
   Maiola brings more than 30 years of consumer packaged goods and
marketing experience to Catalina Marketing. Most recently, Maiola was
with The Coca-Cola Company, where he served for 14 years as a vice
president of various divisions of the company, including Global
Business Development and Strategic Planning.
   "Bill brings an impressive combination of business development and
sales force management with him to Catalina," said Dick Buell, chief
executive officer of Catalina Marketing. "His knowledge of retail, and
the food service and consumer packaged goods industries, as well as
marketing will be of significant benefit to future Catalina
initiatives."
   Maiola will be responsible for leading the development of Catalina
Marketing's new growth opportunities across current and new
businesses. He will be in charge of all new business development,
including forming marketing plans and sales strategies to accompany
all initiatives. He and his family are relocating to St. Petersburg,
Fla.

   About Catalina Marketing Corporation

   Based in St. Petersburg, Fla., Catalina Marketing Corporation,
http://www.catalinamarketing.com, was founded over 20 years ago based
on the premise that targeting communications based on actual purchase
behavior would generate more effective consumer response. Today,
Catalina Marketing combines unparalleled insight into consumer
behavior with dynamic consumer access. This combination of insight and
access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the
right message at exactly the right time. Catalina Marketing offers an
array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may
be collected from the company's targeted marketing programs, as well
as its research programs, are never sold or provided to any outside
party without the express permission of the consumer.

   Certain statements in the preceding paragraphs are
forward-looking, and actual results may differ materially. Statements
not based on historic facts involve risks and uncertainties,
including, but not limited to, the changing market for promotional
activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies,
the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the
company's customers, the pace of installation of the company's store
network, the success of new services and businesses and other growth
opportunities for the company and the pace of their implementation,
the company's ability to maintain favorable client relationships, the
outcome and impact of an ongoing SEC investigation into certain of the
company's prior fiscal years, and the outcome and impact of the
pending shareholder class action and derivative lawsuits.