Catalina (NYSE:POS)
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From Jul 2019 to Jul 2024
Catalina Marketing Announces Agreement To Sell Its Card And Data-Entry Services
Business
ST. PETERSBURG, Fla., March 12 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation today announced plans to sell its card and data-entry services
businesslocated in Farmingdale, New Jersey to Capture Resource, Inc., a leading
provider of data capture, transaction-based processing and business process
outsourcing.
Capture Resource currently provides 99 percent of the data-entry services
performed by this division. As part of the agreement, Capture Resource will
absorb the card and data-entry employees and the facility located in
Farmingdale, New Jersey.
"Capture Resource has a long-standing and successful working relationship with
Catalina Marketing,"said Debbie Booth, Catalina Marketing's senior vice
president of operations. "We are pleased that Capture Resource is encompassing
this part of our business, and are confident that it is the best business
solution for all involved."
Catalina Marketing's card and data-entry services business provides application
and data processing, card production and fulfillment services related to loyalty
card programs for retailers. The decision to divest this business is part of the
company's previously announced strategy to focus on proprietary applications at
the point of sale.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right consumer receives
the right message at exactly the right time. Catalina Marketing offers an array
of behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Capture Resource is a leading provider of innovative input management solutions
including high volume mail processing, high speed forms and document scanning,
automated data capture, and domestic and offshore manual data capture. Capture
Resource draws upon these service competencies and a forward thinking approach
to technology while utilizing state-of-the-art tools to provide client solutions
that are both customized and efficient. Capture Resource currently processes
more than 100,000,000 transactions annually through nine integrated processing
centers worldwide. Additional information is available at
http://www.captureresource.com/.
Certain statements in the preceding paragraphs are forward looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods and pharmaceutical manufacturers for the issuance of certain
product coupons and other promotions, the effect of economic and competitive
conditions and seasonal variations, actual promotional activities and programs
with the company's customers, the pace of installation of the company's store
network, the policies and programs of the company's retail partners, the success
of new services and businesses and the pace of their implementation, and the
company's ability to maintain favorable client relationships.
DATASOURCE: Catalina Marketing Corporation
CONTACT: Investors, Christopher W. Wolf, Executive Vice President and
Chief Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice
President, Finance, +1-727-579-5116, or Media, Rachel Keener, Corporate
Communications Manager, +1-727-579-5224, all of Catalina Marketing
Web site: http://www.catalinamarketing.com/