Catalina Health Resource Names Craig Scott As President

Catalina Health Resource Names Craig Scott As President 


ST. PETERSBURG, Fla., Feb. 9  /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation  today announced that it has appointed Mr. Craig Scott as president
of its healthcare division, Catalina Health Resource.  Mr. Scott will be
responsible for all of the day-to-day operations of Catalina Health Resource
reporting directly to Sue Klug, group president of Catalina Marketing
Corporation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20040209/FLM010 )

Mr. Scott most recently served as a company group chairman of Nelson
Communications Worldwide, now part of Publicis Healthcare Communications Group,
where he started and guided the growth of several subsidiaries. Additionally,
Mr. Scott managed theglobal coordination of the Company's European healthcare
agencies with their United States agency affiliates. Before the acquisition of
Nelson Communications by the Paris-based Publicis Groupe S.A., Mr. Scott founded
and held the position of president and chief executive officer of Bienestar LCG
Communications Inc., the first dedicated Hispanic healthcare agency in the
United States.  He recently merged this business with a sister company to form a
"top ten" US Hispanic communications agency.  Mr. Scott also founded and led
HealthCall Network LLC, a healthcare event marketing company.  Prior to joining
Nelson Communications, Mr. Scott held a variety of marketing positions during
his 13-year-tenure with Johnson & Johnson, most recently as the vice president
of marketing for Vistakon.  In that role, Mr. Scott executed the global launch
of ACUVUE(R) disposable contact lenses.

"A 20-year veteran in the healthcare marketing industry, Mr. Scott brings a
great deal of expertise and value to Catalina Health Resource.  We are excited
to have him join our management team, and are confident that he will be an
invaluable asset to the business," said Sue Klug.  "Mr. Scott's diverse
background and proven leadership capabilities will be instrumental in driving
the Catalina Health Resource business forward."

Mr. Scott earned a master's degree in business administration from The Wharton
School of Business at the University of Pennsylvania after obtaining a
bachelor's degree in semiotics from Brown University.

Catalina Health Resource is the healthcare subsidiary of Catalina Marketing
Corporation. Catalina Health Resource is the nation's leading provider of
customized, meaningful health information. Catalina Health Resource delivers
information when and where patients need it most through a variety of products
and services available at retail pharmacies and at home. Catalina Health
Resource helps connect patients and pharmacists, and works to improve patient
health by encouraging communication and facilitating on-going health education.
The company maintains and ensures rigorous privacy and confidentiality policies.
To learn more, visit http://www.catalinahealthresource.com/.

Based in St. Petersburg, FL., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right consumer receives
the right message at exactly the right time. Catalina Marketing offers an array
of behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs,are
never sold or given to any outside party without the express permission of the
consumer.

Certain statements in the preceding paragraphs are forward-looking, and actual
results may differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the changing market for
promotional activities, especially as it relates to policies and programs of
packaged goods manufacturers for the issuance of certain product coupons, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the pace of
installation of the company's store network, the success of new services and
businesses and the pace of their implementation, and the company's ability to
maintain favorable client relationships. 

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DATASOURCE: Catalina Marketing Corporation



CONTACT:  Rachel Keener, Catalina MarketingCorporation, [phone],

or 



Web site:  http://www.catalinamarketing.com/

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