Playboy Teams up with Playmates to Raise Money for Breast Cancer

CHICAGO, Oct. 4, 2011 /PRNewswire/ -- Playboy Enterprises, Inc. is pledging to donate 10 cents to Susan G. Komen for the Cure® for every new Twitter follower it receives during the month of October.  Each time a Twitter user follows Playboy at @playboy, the company will make a 10 cents donation to the Bunnies for the Cure Team – a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012.  The team is comprised of several Playboy Playmates, including: 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price.

In October, new followers will not only help boost Playboy's charitable contribution to Susan G. Komen for the Cure, they'll also gain access to exciting opportunities and prizes.  Select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and more.  Playboy's Twitter feed provides all followers with an inside look at the world of Playboy, including access to exclusive content, photos and videos; connection to Playmates and Playboy models; and a peek inside VIP Playboy events and parties.

Playboy is committed to the fight against breast cancer and looks forward to working with fans to raise money for this deserving cause. Playboy has long supported breast cancer initiatives, including Breast Health International and Bosom Buddies, a non-profit organization that educates and supports families of breast cancer patients.

To follow Playboy on Twitter, visit http://twitter.com/playboy.  The Bunnies for the Cure initiative can be tracked by following the hashtag #Bunnies4theCure, and more information can be found at http://ply.by/Bunnies4theCure.  Direct donations to the Bunnies for the Cure Team can be made at http://ply.by/Donate4theCure.  

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

SOURCE Playboy Enterprises, Inc.

Copyright 2011 PR Newswire