Six Flags (NYSE:PKS)
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Papa John's named exclusive pizza for Six Flags theme parks;
Six Flags to receive wide-ranging marketing and
promotional benefits from Papa John's
Papa John's International, Inc. (Nasdaq: PZZA) and Six Flags, Inc.
(NYSE: PKS) today announced a multi-year strategic marketing alliance
and sponsorship agreement under which Papa John's will become a Six
Flags corporate alliance partner and the exclusive pizza at Six Flags
theme parks across the country. Financial terms of the agreement were
not disclosed.
Under the agreement, Six Flags will provide Papa John's with
in-park presence in Six Flags parks in the U.S., with the opportunity
to reach millions of Six Flags guests annually through a variety of
methods, including:
-- A branding and product alliance under which Six Flags will
sell Papa John's pizza and related products at approximately
60 locations within Six Flags parks;
-- Web-based and e-mail co-marketing efforts promoting Papa
John's to Six Flags online customers; and
-- In-park distribution of Papa John's coupons and promotional
items.
"This relationship allows us to make Papa John's pan pizza
available to millions of consumers throughout the country who enjoy
the Six Flags experience each year," commented Papa John's President
and Chief Executive Officer, Nigel Travis. "Our shared commitment to
customer service and quality makes for an excellent strategic
alliance."
Under the agreement, Six Flags will receive an annual sponsorship
payment from Papa John's and have the opportunity to reach Papa John's
extensive customer base through a variety of methods, including:
-- Papa John's pizzas, carried out or delivered, will display a
Six Flags advertisement on pizza boxtops throughout the summer
operating season at up to 1,100 Papa John's restaurants within
a 100-mile radius of a Six Flags U.S. theme park;
-- In-store point-of-sale promotions at up to 1,100 Papa John's
restaurants within a 100-mile radius of a Six Flags U.S. theme
park;
-- The summer distribution by Papa John's of a promotional Six
Flags DVD that showcases the attractions and special events at
Six Flags parks; and
-- Web-based and e-mail co-marketing efforts promoting Six Flags
daily and season pass ticket sales to Papa John's online
customers.
"This new corporate alliance is a true meeting of the minds for
our two companies as we collectively aim to reach new customers
whether in-store, online or at a Six Flags theme park," said Mark
Shapiro, Six Flags President and CEO. "We promised our guests that
when they visit Six Flags they'll find the high-quality consumer
brands and products they love, and with Papa John's we're delivering
on that commitment."
Six Flags, Inc. is the world's largest regional theme park
company. Founded in 1961, Six Flags is celebrating its 45th
Anniversary in 2006. Six Flags, Inc. is a publicly-traded corporation
(NYSE: PKS) headquartered in New York City.
Headquartered in Louisville, Kentucky, Papa John's is the world's
third largest pizza company. For six years running, consumers have
rated Papa John's #1 in customer satisfaction among all national QSR
chains in the highly regarded American Customer Satisfaction Index
(ACSI). For more information about the company or to order pizza
online, visit Papa John's at www.papajohns.com.