Press Ganey Launches Segmentation White Paper

Segmentation Helps Enable Organizations to Understand, Prioritize and Meet Patient Needs

In a report released today, Press Ganey Holdings, Inc. (NYSE:PGND) identifies unique opportunities for health care organizations to better meet patient needs through insights from segmentation that help reduce suffering and achieve patient loyalty. The white paper, Segmentation: The Power of Data to Reduce Patient Suffering, offers analyses of segmented performance data based on service type, medical condition and age to demonstrate the importance of understanding patients’ needs in reducing their suffering and increasing their likelihood to recommend.

“As consumerism in health care continues to grow, providers must improve patient loyalty by better understanding and meeting patient needs,” said Thomas H. Lee, CMO, Press Ganey. “Through the strategic use of segmented data analyses, organizations can substantially affect performance across safety, quality, experience and engagement measures, resulting in opportunities to increase market share and achieve a sustainable competitive advantage.”

The report features data analyses of unique patient profiles to illustrate the value of segmentation. Findings reveal specific differences among the three targeted groups, including:

• Service Line: Rating differences between medical and surgical patients on “likelihood to recommend” and measures related to courtesy, communication, responsiveness, and empathy.
• Condition: Patient needs profiles by cancer type.
• Age: Differences in patient needs by age within the 65+ population.

A copy of the white paper, Segmentation: The Power of Data to Reduce Patient Suffering, is available for download.

About Press Ganey

Press Ganey Holdings (NYSE: PGND) is a leading provider of patient experience measurement, performance analytics and strategic advisory solutions for health care organizations across the continuum of care. Celebrating 30 years of experience, Press Ganey is recognized as a pioneer and thought leader in patient experience measurement and performance improvement solutions. Our mission is to help health care organizations reduce patient suffering and improve clinical quality, safety and the patient experience. As of January 1, 2016, we served more than 26,000 health care facilities.

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MSLGROUPJon Siegal, [e-mail]